METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN

• US 20120209696A1
• Filed: 08/16/2011
• Published: 08/16/2012
• Est. Priority Date: 02/14/2011
• Status: Active Grant

• Current Assignee: Cardspring LLC
• Original Assignee: Cardspring LLC
• Inventors: WINNER, Jeffrey, Boyer, Geraud, Kumar, Amit, Walther, Eckart
• Granted Patent: US 10,769,657 B2
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

Claims

1. A method for providing query access to transaction data, the method comprising:

receiving a query that includes one or more parameters;

receiving one or more transactions that correspond to the query;

filtering the one or more transactions to exclude transactions that do not correspond to an offer;

determining for each of the filtered one or more transactions whether the transaction satisfies the corresponding offer;

analyzing the filtered one or more transactions based on the query; and

generating an output that displays results associated with the filtered one or more transactions.

2. The method of claim 1, wherein determining whether the transaction satisfies the corresponding offer comprises analyzing whether a set of criteria associated with the offer is met by the transaction.

3. The method of claim 1, further comprising:

displaying the output in a user interface.

4. The method of claim 1, wherein the one or more parameters specify one or more merchants.

5. The method of claim 1, wherein the one or more parameters specify one or more customers.

6. The method of claim 1, wherein the one or more parameters specify one or more UPC codes of products and/or services provided by a merchant.

7. The method of claim 1, wherein analyzing the filtered one or more transactions comprises adding, subtracting, multiplying and/or dividing attributes included in each of the one or more transactions.

8. The method of claim 1, wherein the offer is an online offer.

9. A computer-readable medium storing instructions that when executed by a processor cause the processor to provide query access to transaction data, comprising:

receiving a query that includes one or more parameters;

receiving one or more transactions that correspond to the query;

filtering the one or more transactions to exclude transactions that do not correspond to an offer;

determining for each of the filtered one or more transactions whether the transaction satisfies the corresponding offer;

analyzing the filtered one or more transactions based on the query; and

generating an output that displays results associated with the filtered one or more transactions.

10. The computer-readable medium of claim 9, wherein determining whether the transaction satisfies the corresponding offer comprises analyzing whether a set of criteria associated with the offer is met by the transaction.

11. The computer-readable medium of claim 9, further comprising:

displaying the output in a user interface.

12. The computer-readable medium of claim 9, wherein the one or more parameters specify one or more merchants.

13. The computer-readable medium of claim 9, wherein the one or more parameters specify one or more customers.

14. The computer-readable medium of claim 9, wherein the one or more parameters specify one or more UPC codes of products and/or services provided by a merchant.

15. The computer-readable medium of claim 9, wherein analyzing the filtered one or more transactions comprises adding, subtracting, multiplying and/or dividing attributes included in each of the one or more transactions.

16. The computer-readable medium of claim 9, wherein the offer is an online offer.

17. A system for providing query access to transaction data, the system comprising:

a processor configured to;

receive a query that includes one or more parameters;

receive one or more transactions that correspond to the query;

filter the one or more transactions to exclude transactions that do not correspond to an offer;

determine for each of the filtered one or more transactions whether the transaction satisfies the corresponding offer;

analyze the filtered one or more transactions based on the query; and

generate an output that displays results associated with the filtered one or more transactions.

18. The system of claim 17, wherein determining whether the transaction satisfies the corresponding offer comprises analyzing whether a set of criteria associated with the offer is met by the transaction.

19. The system of claim 17, further comprising:

displaying the output in a user interface.

20. The system of claim 17, wherein the one or more parameters specify one or more merchants.

21. The system of claim 17, wherein the one or more parameters specify one or more customers.

22. The system of claim 17, wherein the one or more parameters specify one or more UPC codes of products and/or services provided by a merchant.

23. The system of claim 17, wherein analyzing the filtered one or more transactions comprises adding, subtracting, multiplying and/or dividing attributes included in each of the one or more transactions.

24. The system of claim 17, wherein the offer is an online offer.