HYBRID SEARCH RESULTS LISTINGS

• US 20120209698A1
• Filed: 02/11/2011
• Published: 08/16/2012
• Est. Priority Date: 02/11/2011
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Venkatakrishnan, Vijay, Verma, Sharad, Chatterjee, Saran
• Application Number:
  US13/026,083
• Publication Number:
  US 20120209698A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and systems are provided for providing one or more hybrid listings within the algorithmic search results section of a search results page that contains an algorithmic search results section as well as one or more sponsored search results sections. The hybrid listing may be an advertisement, associated with payment or possible payment from an advertiser, that is determined to meet one or more requirements for inclusion in the algorithmic results section. The one or more requirements include a minimum relevancy requirement for inclusion in the algorithmic search results section.

Claims

1. A method comprising:

using one or more computers, in response to a user search query, providing a search results page comprising;

one or more sponsored results sections adapted to be distinguishable to the user as containing sponsored search listings, wherein sponsored search listings are advertisements; and

an algorithmic results section adapted to be distinguishable to the user as containing non-advertisement listings; and

using one or more computers, providing, within the algorithmic results section, a hybrid listing, wherein the hybrid listing is an advertisement that is determined to meet one or more requirements for inclusion in the algorithmic results section, and wherein the one or more requirements include a minimum relevancy requirement for inclusion in the algorithmic search results section.

2. The method of claim 1, wherein a hybrid listing is an advertisement that is determined to meet one or more requirements for inclusion in the algorithmic results section, and wherein the one or more requirements include a minimum relevancy requirement for inclusion in the algorithmic search results section, and wherein relevancy is at least in part in relation to the user search query.

3. The method of claim 1, comprising providing the search results page comprising an algorithmic results section adapted to be distinguishable to the user as containing only non-advertisement listings.

4. The method of claim 1, wherein providing a listing that is an advertisement comprises providing a listing associated with payment from an advertiser.

5. The method of claim 1, wherein display of a listing that is an advertisement, user selection of a listing that is an advertisement, a user action attributed to a listing that is an advertisement, user engagement attributed to a listing that is an advertisement, or a user conversion attributed to a listing that is an advertisement results in or adds to a payment obligation by an advertiser.

6. The method of claim 1, herein providing the hybrid listing comprises providing a listing that includes at least one non-plain text element.

7. The method of claim 1, wherein providing the hybrid listing comprises providing a listing that includes at least one non-plain text element comprising at least one non-text graphical element.

8. The method of claim 1, wherein providing the hybrid listing comprises providing a listing that includes at least one non-plain text element comprising at least one rich media element.

9. Thu method of claim 1, wherein, for the hybrid listing, an advertiser submits or selects a template, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing.

10. The method of claim 1, wherein, for hybrid listings, an advertiser submits or selects a template, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing, and wherein the template comprises one or more non-plain text structural elements associated with the creative.

11. The method of claim 1, wherein, for hybrid listings, an advertiser submits or selects a template, wherein the template comprises one or more non-plain text structural elements associated with creatives of hybrid listings, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing, and wherein, following entry of the user search query, the template is filled in utilizing information associated with the user and acquired following entry of the user search query.

12. The method of claim 1, wherein the hybrid listing is paid for by an advertiser.

13. The method of claim 1, wherein display of the hybrid listing, user selection of the hybrid listing, a user action attributed to the hybrid listing, user engagement attributed to the hybrid listing, or a conversion attributed to the hybrid listing results in or adds to a payment obligation by an advertiser.

14. The method of claim 1, comprising providing the hybrid listing, wherein the hybrid listing is adapted to be more noticeable to the user than other listings in the algorithmic results section.

15. The method of claim 1, comprising providing the hybrid listing, wherein the hybrid listing is adapted to at least partially answer a question posed or suggested by the user search query.

16. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

in response to a user search query, providing a search results page comprising;

one or more sponsored results sections adapted to be distinguishable to the user as containing sponsored search listings, wherein sponsored search listings are advertisements; and

an algorithmic results section adapted to be distinguishable to the user as containing non-advertisement listings; and

providing, within the algorithmic results section, a hybrid listing, wherein the hybrid listing is an advertisement that is determined to meet one or more requirements for inclusion in the algorithmic results section, and wherein the one or more requirements include a minimum relevancy requirement for inclusion in the algorithmic search results section.

17. The system of claim 16, wherein at least one of the one or more server computers are coupled to the Internet.

18. The system of claim 16, wherein, for the hybrid listing, an advertiser submits or selects a template, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing.

19. The system of claim 16, wherein, for hybrid listings, an advertiser submits or selects a template, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing, and wherein the template comprises one or more non-plain text structural elements associated with the creative.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, in response to a user search query, providing a search results page comprising;

one or more sponsored results sections adapted to be distinguishable to the user as containing sponsored search listings, wherein sponsored search listings are advertisements; and

an algorithmic results section adapted to be distinguishable to the user as containing only non-advertisement listings; and

using one or more computers, providing, within the algorithmic results section, a hybrid listing, wherein the hybrid listing is an advertisement that is determined to meet one or more requirements for inclusion in the algorithmic results section, and wherein one or more requirements include a minimum relevancy requirement for inclusion in the algorithmic search results section;

wherein, for hybrid listings, an advertiser submits or selects a template, and wherein, following entry of the user search query, the template is utilized in constructing a creative of the hybrid listing, and wherein the template comprises one or more non-plain text structural elements associated with the creative.