TARGETED DELIVERY OF PAYLOAD TO MOBILE USERS
First Claim
1. A method comprising:
- facilitating targeted advertisement delivery to mobile devices operating in a wireless network, by;
receiving subscriber situational insights representative of a mobile subscriber, the mobile subscriber having initiated a content request to a content publisher;
generating one or more of targeting parameters and delivery optimization parameters based on the subscriber situational insights;
using the one or more targeting parameters and delivery optimization parameters to select an advertisement for the mobile subscriber; and
delivering the advertisement to the mobile subscriber in response to the content request.
2 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of the present invention enable targeted mobile payload (such as advertisement) delivery to mobile users, optimized for user experience, wireless access network characteristics and performance and advertising/marketing impact. Embodiments leverage subscriber situational insights, provided either by the wireless network or external providers, to associate with a request for advertisement (taking place while end user accesses content) a segment description and/or attributes that describe the end user. Accordingly, the advertisement industry standard (or advertiser, content-provider defined) audience to which the end user belongs can be determined in real-time, and a targeted advertisement can be delivered to the mobile end user. As such, content publisher inventory (i.e., advertisement space) can be purchased by advertisers based on audience.
36 Citations
20 Claims
-
1. A method comprising:
facilitating targeted advertisement delivery to mobile devices operating in a wireless network, by; receiving subscriber situational insights representative of a mobile subscriber, the mobile subscriber having initiated a content request to a content publisher; generating one or more of targeting parameters and delivery optimization parameters based on the subscriber situational insights; using the one or more targeting parameters and delivery optimization parameters to select an advertisement for the mobile subscriber; and delivering the advertisement to the mobile subscriber in response to the content request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
11. A computer program product comprising a computer useable hardware medium having computer program logic recorded thereon, the computer logic when executed by a processor causing the processor to perform a method comprising:
facilitating targeted advertisement delivery to mobile devices operating in a wireless network, by; receiving subscriber situational insights representative of a mobile subscriber, the mobile subscriber having initiated a content request to a content publisher; generating one or more of targeting parameters and delivery optimization parameters based on the subscriber situational insights; using the one or more targeting parameters and delivery optimization parameters to select an advertisement for the mobile subscriber; and delivering the advertisement to the mobile subscriber in response to the content request. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
-
19. A computer system, comprising:
-
a processor; a memory; and a module stored that is stored on the memory and that is configured, when executed by the processor, to facilitate targeted advertisement delivery to mobile devices operating in a wireless network, by; receiving subscriber situational insights representative of a mobile subscriber, the mobile subscriber having initiated a content request to a content publisher; generating one or more of targeting parameters and delivery optimization parameters based on the subscriber situational insights; using the one or more targeting parameters and delivery optimization parameters to select an advertisement for the mobile subscriber; and delivering the advertisement to the mobile subscriber in response to the content request. - View Dependent Claims (20)
-
Specification