IDENTIFYING RELATED INFORMATION GIVEN CONTENT AND/OR PRESENTING RELATED INFORMATION IN ASSOCIATION WITH CONTENT-RELATED ADVERTISEMENTS

• US 20120209726A1
• Filed: 02/13/2012
• Published: 08/16/2012
• Est. Priority Date: 02/28/2003
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Bharat, Krishna, Buchheit, Paul, DEAN, Jeffrey A.
• Granted Patent: US 9,672,525 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. “Try a search for ______”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.

Claims

1. (canceled)

2. A computer-implemented method comprising:

a) receiving, with a computer system including at least one computer on a network, information about a Web page including at least one advertisement;

b) determining, with the computer system, suggestions for additional information related to at least some of the received information about the Web page; and

c) serving, with the computer system, the determined suggestions to induce display of the determined suggestions, in association with the Web page including at least one advertisement, on a user device.

3. The computer-implemented method of claim 2 wherein the determined suggestions are search results.

4. The computer-implemented method of claim 3 wherein the act of determining suggestions includesgenerating a search query from the received information about the Web page,sending the generated search query to a search engine, andreceiving the search results.

5. The computer-implemented method of claim 2 wherein the determined suggestions include a link to another Web page.

9. The apparatus of claim 5 wherein the determined suggestions include a link to another Web page.

6. Apparatus comprising:

a) at least one processor; and

b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, cause the at least one processor to

1) receive information about a Web page including at least one advertisement,

2) determine suggestions for additional information related to at least some of the received information about the Web page, and

3) serve the determined suggestions to induce display of the determined suggestions, in association with the Web page including at least one advertisement, on a user device.

7. The apparatus of claim 6 wherein the determined suggestions are search results.

8. The apparatus of claim 7 wherein the act of determining suggestions includes

generating a search query from the received information about the Web page,

sending the generated search query to a search engine, and

receiving the search results.

10. A tangible, non-transitory, storage medium storing processor-executable instructions which, when executed by at least one processor, cause the at least one processor to:

a) receive information about a Web page including at least one advertisement,

b) determine suggestions for additional information related to at least some of the received information about the Web page, and

c) serve the determined suggestions to induce display of the determined suggestions, in association with the Web page including at least one advertisement, on a user device.

11. The tangible, non-transitory, storage medium of claim 10 wherein the determined suggestions are search results.

12. The tangible, non-transitory, storage medium of claim 11 wherein the act of determining suggestions includesgenerating a search query from the received information about the Web page,sending the generated search query to a search engine, andreceiving the search results.

13. The tangible, non-transitory, storage medium of claim 10 wherein the determined suggestions include a link to another Web page.