Social Net Advocacy Measure
First Claim
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1. A computer-implementable method for monitoring user interactions and generating proactive responses thereto within a social media environment comprising:
- performing conversation monitoring operations within a social media environment to detect an individual conversation of a plurality of conversations comprising a target subject;
collecting conversation data elements associated with the individual conversation; and
processing the conversation data elements to generate a social network advocacy metric associated with the individual conversation.
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Abstract
A method and system are disclosed for monitoring user interactions and generating proactive responses thereto within a social media environment. Social media interactions are monitored, collected, and processed to generate a social network advocacy metric. The resulting metric is used as an indicator of the affect of the user interactions within a target social media environment and the effectiveness of corresponding proactive responses.
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Citations
20 Claims
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1. A computer-implementable method for monitoring user interactions and generating proactive responses thereto within a social media environment comprising:
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performing conversation monitoring operations within a social media environment to detect an individual conversation of a plurality of conversations comprising a target subject; collecting conversation data elements associated with the individual conversation; and processing the conversation data elements to generate a social network advocacy metric associated with the individual conversation. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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a processor; a data bus coupled to the processor; and a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for; performing conversation monitoring operations within a social media environment to detect an individual conversation of a plurality of conversations comprising a target subject; collecting conversation data elements associated with the individual conversation; and processing the conversation data elements to generate a social network advocacy metric associated with the individual conversation. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer-usable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
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performing conversation monitoring operations within a social media environment to detect an individual conversation of a plurality of conversations comprising a target subject; collecting conversation data elements associated with the individual conversation; and processing the conversation data elements to generate a social network advocacy metric associated with the individual conversation. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification