Systems and Methods to Facilitate Offer Sharing

• US 20120215610A1
• Filed: 02/14/2012
• Published: 08/23/2012
• Est. Priority Date: 02/23/2011
• Status: Active Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Amaro, Leigh, Winters, Michelle Eng
• Application Number:
  US13/396,536
• Publication Number:
  US 20120215610A1
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computing apparatus is configured to use the transaction data of a user and the transaction data of the friends of the user to generate a profile to identify, select, and/or customize an offer that is initially communicated to the user. The offer is shareable by the user with the friends of the user. The computing apparatus is configured to monitor the transactions of the user and/or the friends of the user to detect a transaction that satisfies the redemption requirement of the offer and thus provide the benefit of the offer to the purchaser involved in the transaction, which may be the user or one of the friends of the user.

Claims

1. A computer-implemented method, comprising:

determining, by a computing device, a set of account identifiers of a group of users, including a first user and a plurality of friends of the first user, wherein the plurality of friends are specified by the first user;

storing, in the computing device, at least first transaction data recording transactions of the group of users processed by a transaction handler;

identifying, by the computing device, the at least first transaction data in accordance with the set of account identifiers determined for the group of users; and

generating, by the computing device, a profile summarizing the at least first transaction data recording the transactions of the group of users, wherein an offer is identified for the first user based on the profile, and the offer is sharable by the first user with the friends of the first user.

2. The method of claim 1, wherein the computer device further stores second transaction data recording transactions of users not in the group;

and the set of account identifiers is used to select the at least first transaction data from transaction data stored in the computing device.

3. The method of claim 1, wherein the friends of the first user are identified via a social networking site.

4. The method of claim 3, wherein the set of account identifiers is determined via the social networking site.

5. The method of claim 1, wherein each of the transactions is processed by the transaction handler to make a payment from an issuer to an acquirer via the transaction handler, in response to an account identifier, as issued by the issuer to a corresponding user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the corresponding user, the acquirer to receive the payment on behalf of the merchant.

6. The method of claim 1, further comprising:

storing, in the computing device, social network data identifying friend relationships within the group of users, wherein the set of account identifiers is identified based on the social network data; and

identifying, by the computing device, the offer based on the profile.

7. The method of claim 6, further comprising:

communicating, by the computing device, with the first user and the friends of the user separately to identify the friend relationships; and

receiving, by the computing device, the account identifiers separately from the first user and respective friends of the user to associate an account identifier of the first user with account identifiers of the friends of the user based on the social network data.

8. The method of claim 6, further comprising:

providing, by the computing device, a mobile application to at least mobile devices of the group of users, wherein the mobile application running on a respective mobile device is configured to be associated with an account identifier of a respective user of the respective mobile device and configured to identify friends of the respective user via near field communication with mobile devices of friends of the respective user.

9. The method of claim 8, wherein when a first mobile device of the first user and a second mobile device of a second user are brought close to each other and then moved apart, the mobile application running on the first mobile device and the second mobile device is configured to exchange identifications of the first user and the second user to establish a friend relationship between the first user and the second user;

the computing device is configured to store identifications of the first user and the second user with respective account identifiers of the first user and the second user; and

in response to the mobile application running on the first mobile device and the second mobile device establishing a friend relationship between identifications of the first user and the second user, the computing device establishes a friend relationship between the account identifiers of the first user and the second user.

10. The method of claim 1, further comprising:

providing a trigger record to the transaction handler, the trigger record identifying the first user;

wherein the offer is communicated to the first user in response to a transaction authorization request, received in the transaction handler from an acquirer, that satisfies the trigger record.

11. The method of claim 10, wherein the offer is transmitted to a mobile phone of the first user via at least one of:

short message service and email.

12. The method of claim 1, wherein a redemption requirement of the offer includes a subsequent purchase;

and the method further comprises;

detecting the subsequent purchase in response to a payment transaction processed by the transaction handler; and

providing a benefit in accordance with the offer in response to the detecting of the subsequent purchase.

13. The method of claim 12, wherein the subsequent purchase is made by a second user who is one of the friends of the first user;

and the benefit is provided to the second user.

14. The method of claim 13, further comprising:

associating, by the computing device, the offer with the group without further input from the group;

wherein the offer is redeemable by any user in the group after the offer is associated with the group.

15. The method of claim 1, further comprising:

providing, by the computing device, a mobile application to at least mobile devices of the group of users, wherein the mobile application running on a respective mobile device is configured to communicate the offer from a mobile device of the first user to a mobile device of any of the plurality of friends of the user via near field communication.

16. The method of claim 15, further comprising:

presenting, via the mobile application, a user interface to enroll a respective user in a program related to the offer, after the mobile device of the first user communicates the offer to the mobile application running on a mobile device of the respective user.

17. A computer storage medium storing at least instructions configured to instruct a computing device to at least:

determine a set of account identifiers of a group of users, including a first user and a plurality of friends of the first user, wherein the plurality of friends are specified by the first user;

store at least first transaction data recording transactions of the group of users processed by a transaction handler;

identify the at least first transaction data in accordance with the set of account identifiers determined for the group of users; and

generate a profile summarizing the at least first transaction data recording the transactions of the group of users to identify an offer to the first user, wherein the offer is sharable by the first user with the friends of the first user.

18. A computing apparatus, comprising:

a transaction handler configured to process payment transactions;

a data warehouse coupled with the transaction handler to store transaction data recording the transactions and data grouping a set of account identifiers of a group of users, including a first user and a plurality of friends of the first user, wherein the plurality of friends are specified by the first user via a social networking application;

a profile generator coupled with the data warehouse to identify, using the data grouping the set of account identifiers, first transaction data recording transactions of the group of users processed by the transaction handler, and to generate a profile summarizing the first transaction data recording the transactions of the group of users, wherein an offer is identified based on the profile and communicated to the first user, wherein the offer is sharable by the first user with the friends of the first user.

19. The computing apparatus of claim 18, further comprising;

a portal coupled with the data warehouse to provide a mobile application to users in the group, wherein the mobile application is configured to allow the first user to communicate the offer to a friend in the group via near field communication.

20. The computing apparatus of claim 18, further comprising;

a portal coupled with the data warehouse to provide a mobile application to users in the group to implement the social networking application in which friends are identified via near field communication between mobile devices.