SYSTEMS AND METHODS FOR AUTOMATICALLY PROVIDING RELEVANT OFFERS TO CUSTOMERS
First Claim
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1. A computer based method, comprising:
- determining, by a computer based system for managing a rewards program, an assignment for transaction account data associated with a first transaction account;
assigning, by the computer based system, the first transaction account to a first population of a plurality of populations based on the transaction account data;
receiving, by the computer based system and from an offeror, an offer comprising offer criteria;
analyzing, by the computer based system, the offer criteria to identify a subset of the plurality of populations, wherein the subset comprises the first population; and
communicating, by the computer based system, the offer to the subset.
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Abstract
Disclosed is a method including determining, by a computer based system for managing a rewards program, an assignment for transaction account data associated with a first transaction account. Thereafter, the first transaction account is assigned to a first population of a plurality of populations based on the transaction account data. Thereafter, an offer comprising an offer criteria is received from an offeror. Thereafter, the offer criteria is analyzed to identify a subset of the plurality of populations. The subset comprises the first population. Thereafter, the offer is communicated to the subset of the population.
43 Citations
20 Claims
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1. A computer based method, comprising:
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determining, by a computer based system for managing a rewards program, an assignment for transaction account data associated with a first transaction account; assigning, by the computer based system, the first transaction account to a first population of a plurality of populations based on the transaction account data; receiving, by the computer based system and from an offeror, an offer comprising offer criteria; analyzing, by the computer based system, the offer criteria to identify a subset of the plurality of populations, wherein the subset comprises the first population; and communicating, by the computer based system, the offer to the subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer-readable storage medium having computer-executable instructions stored thereon that, if executed by a computer based system for managing a rewards program, causes the computer based system to perform operations comprising:
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determining, by the computer based system, an assignment for transaction account data associated with a first transaction account; assigning, by the computer based system, the first transaction account to a first population of a plurality of populations based on the transaction account data; receiving, by the computer based system and from an offeror, an offer comprising offer criteria; analyzing, by the computer based system, the offer criteria to identify a subset of the plurality of populations, wherein the subset comprises the first population; and communicating, by the computer based system, the offer to the subset.
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20. A system comprising:
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a network interface communicating with a non-transitory memory; the memory communicating with a processor; and the processor, when executing a computer program, performs operations comprising; determining, by the processor, an assignment for transaction account data associated with a first transaction account; assigning, by the processor, the first transaction account to a first population of a plurality of populations based on the transaction account data; receiving, by the processor and from an offeror, an offer comprising offer criteria; analyzing, by the processor, the offer criteria to identify a subset of the plurality of populations, wherein the subset comprises the first population; and communicating, by the processor, the offer to the subset.
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Specification