METHOD AND SYSTEM FOR DYNAMIC WEB DISPLAY

• US 20120215665A1
• Filed: 02/17/2012
• Published: 08/23/2012
• Est. Priority Date: 08/27/2003
• Status: Abandoned Application

• Current Assignee: John Marshall
• Original Assignee: John Marshall
• Inventors: Marshall, John
• Application Number:
  US13/399,600
• Publication Number:
  US 20120215665A1
• Time in Patent Office: Days
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A system for transacting retrieval of real estate property listing(s) over an information network and dynamically transmitting the listing(s), in near or real time, to one or more banner(s) enabled with dynamic messaging technology residing on an ad server and the banner(s) are posted on one or more Internet urls, comprising a set of real estate property listings maintained in an inventory repository server. A target data set describing one or more such listings for at least one such agent compiled by the database module is retrieved from the an inventory repository server; the listings matching the target data set from the structured database are then identified and retrieved by the banner enabled with dynamic messaging technology and displayed within one or more banners residing on one or more publisher web sites.

Claims

1. A system for dynamic display of real estate data in a browser on an electronic network, comprising:

an inventory repository server containing inventory data, the inventory data comprising a plurality of listings;

a web page with at least one Flash banner rendered by a controller and enabled with dynamic messaging technology, the controller in electronic communication with the inventory repository server through the electronic network, the controller for receiving user input from a user, and inventory data from the inventory repository server;

wherein a target data set, the target data set being a subset of the inventory data, is compiled by the inventory repository server in a data string comprising one or more such listings and customized rendering instructions;

the data string being retrieved by the controller in response to a request from the user, the target data set being displayed by the controller within the at least one Flash banner in accordance with the customized rendering instructions.

2. The system of claim 1, wherein each of the listings comprises a data record set describing property listing information organized according to individual real estate agent, the data record set containing all information comprising ad display duration time, publisher selection, campaign ID, campaign duration, and listing details.

3. The system of claim 1, further comprising a client campaign management tool and a system administrator module.

4. The system of claim 1, wherein the target data set comprises plural text data, numeric data, and at least one image, and the customized rendering instructions comprise directives on how and where the target data set is to be presented within the Flash banner.

5. The system of claim 1, wherein the target data set comprises plural text data, numeric data, and at least one video clip and/or audio clip.

6. The system of claim 4, wherein the target data set further comprises multiple URLs.

7. The system of claim 1, wherein the request from the user is a search request comprising a request to interface with the inventory data in a dynamic search session.

8. The system of claim 7, wherein the request at least partially comprises keyboard input.

9. A method for dynamic display of real estate data in a browser on an electronic network, comprising the steps of:

receiving a request at an inventory repository server from a user through a controller embedded within a browser;

compiling at the inventory repository server a target data set for real estate data in a data string comprising one or more listings for at least one agent, and customized rendering instructions, wherein the inventory repository server is in electronic communication with a database storing real estate data and the controller;

retrieving the target data set from the inventory repository server by the controller; and

displaying the real estate data within a banner residing on a web page, wherein the banner is rendered by the controller in accordance with the customized rendering instructions, wherein the request is generated using mouse and keyboard input from the user.

10. The method of claim 9, wherein each of the listings comprises a data record set describing property listing information organized according to individual real estate agent, the data record set containing all information comprising ad display duration time, publisher selection, campaign ID, campaign duration, and listing details.

11. The method of claim 9, wherein the target data set comprises plural text data, numeric data, and at least one image, and the customized rendering instructions comprise directives on how and where the target data set is to be presented within the banner.

12. The method of claim 9, wherein the wherein the target data set comprises plural text data, numeric data, and at least one video clip and/or audio clip, and the customized rendering instructions comprise directives on how, where, and when the inventory data is to be presented within the banner.

13. The method of claim 9, wherein the wherein the target data set further comprises multiple URLs.

14. The method of claim 9, wherein the request from the user is a search request comprising a request to interface with the inventory data in a dynamic search session.

15. The method of claim 14, wherein the request at least partially comprises keyboard input.

16. A system for dynamic display of inventory data on a web page displayed within a browser, comprising:

an inventory repository server comprising inventory data, the inventory data comprising a number of items;

an ad server;

a web page with at least one Flash banner rendered by a controller and enabled with dynamic messaging technology, the controller, the ad server and the inventory repository server in electronic communication with each other;

wherein the controller receives user input from a user, and requests a target data set from the ad server, the target data set being a subset of the inventory data, based on the user input;

wherein the target data set is compiled in a data string by the inventory repository server, the data string comprising one or more items and customized rendering instructions;

wherein the data string is retrieved by the ad server, and displayed within the banner to the user in accordance with the customized rendering instructions.

17. The system of claim 16, wherein the display of the target data set to the user is displayed one item at a time within the at least one banner.

18. The system of claim 16, wherein the user input comprises a request to interface with the inventory data in a dynamic search session.

19. The system of claim 18, wherein the at least one banner provides for controls for the user to conduct multiple commands to search on the basis of differing user input, and upon receiving multiple requests to search, the banner retrieves target data sets according to the differing user input.

20. The system of claim 16, wherein the target data set is updated for immediate display by the controller.

21. The system of claim 16, wherein the target data set comprises plural text data, numeric data, and at least one image, and the customized rendering instructions comprise directives on how and where the target data set is to be presented within the banner.

22. The system of claim 16, wherein the target data set comprises plural text data, numeric data, and at least one video clip, and the customized rendering instructions comprise directives on how, where, and when the target data set is to be presented within the banner.

23. The system of claim 21, wherein the target data set further comprises multiple URLs.