METHOD AND SYSTEM FOR DYNAMIC WEB DISPLAY
First Claim
1. A system for dynamic display of real estate data in a browser on an electronic network, comprising:
- an inventory repository server containing inventory data, the inventory data comprising a plurality of listings;
a web page with at least one Flash banner rendered by a controller and enabled with dynamic messaging technology, the controller in electronic communication with the inventory repository server through the electronic network, the controller for receiving user input from a user, and inventory data from the inventory repository server;
wherein a target data set, the target data set being a subset of the inventory data, is compiled by the inventory repository server in a data string comprising one or more such listings and customized rendering instructions;
the data string being retrieved by the controller in response to a request from the user, the target data set being displayed by the controller within the at least one Flash banner in accordance with the customized rendering instructions.
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Accused Products
Abstract
A system for transacting retrieval of real estate property listing(s) over an information network and dynamically transmitting the listing(s), in near or real time, to one or more banner(s) enabled with dynamic messaging technology residing on an ad server and the banner(s) are posted on one or more Internet urls, comprising a set of real estate property listings maintained in an inventory repository server. A target data set describing one or more such listings for at least one such agent compiled by the database module is retrieved from the an inventory repository server; the listings matching the target data set from the structured database are then identified and retrieved by the banner enabled with dynamic messaging technology and displayed within one or more banners residing on one or more publisher web sites.
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Citations
23 Claims
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1. A system for dynamic display of real estate data in a browser on an electronic network, comprising:
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an inventory repository server containing inventory data, the inventory data comprising a plurality of listings; a web page with at least one Flash banner rendered by a controller and enabled with dynamic messaging technology, the controller in electronic communication with the inventory repository server through the electronic network, the controller for receiving user input from a user, and inventory data from the inventory repository server; wherein a target data set, the target data set being a subset of the inventory data, is compiled by the inventory repository server in a data string comprising one or more such listings and customized rendering instructions;
the data string being retrieved by the controller in response to a request from the user, the target data set being displayed by the controller within the at least one Flash banner in accordance with the customized rendering instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for dynamic display of real estate data in a browser on an electronic network, comprising the steps of:
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receiving a request at an inventory repository server from a user through a controller embedded within a browser; compiling at the inventory repository server a target data set for real estate data in a data string comprising one or more listings for at least one agent, and customized rendering instructions, wherein the inventory repository server is in electronic communication with a database storing real estate data and the controller; retrieving the target data set from the inventory repository server by the controller; and displaying the real estate data within a banner residing on a web page, wherein the banner is rendered by the controller in accordance with the customized rendering instructions, wherein the request is generated using mouse and keyboard input from the user. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system for dynamic display of inventory data on a web page displayed within a browser, comprising:
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an inventory repository server comprising inventory data, the inventory data comprising a number of items; an ad server; a web page with at least one Flash banner rendered by a controller and enabled with dynamic messaging technology, the controller, the ad server and the inventory repository server in electronic communication with each other; wherein the controller receives user input from a user, and requests a target data set from the ad server, the target data set being a subset of the inventory data, based on the user input; wherein the target data set is compiled in a data string by the inventory repository server, the data string comprising one or more items and customized rendering instructions; wherein the data string is retrieved by the ad server, and displayed within the banner to the user in accordance with the customized rendering instructions. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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Specification