TARGETING ADVERTISEMENTS TO ATHLETES
First Claim
1. A method for a server system, comprising:
- obtaining athletic performance information and selectively storing that information in a plurality of athlete-user accounts, each athlete-user account being associated with a respective athlete competing in one or more athletic events;
obtaining a set of advertisement parameters which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts, the set of advertisement parameters including at least one performance parameter;
identifying, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter; and
directing the advertisement message to the target athlete-user account.
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Accused Products
Abstract
An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.
9 Citations
20 Claims
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1. A method for a server system, comprising:
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obtaining athletic performance information and selectively storing that information in a plurality of athlete-user accounts, each athlete-user account being associated with a respective athlete competing in one or more athletic events; obtaining a set of advertisement parameters which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts, the set of advertisement parameters including at least one performance parameter; identifying, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter; and directing the advertisement message to the target athlete-user account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A server system, comprising:
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a processor; and a storage device having instructions stored thereon executable by the processor to; obtain athletic performance information and selectively store that information in a plurality of athlete-user accounts, each athlete-user account being associated with a respective athlete competing in one or more athletic events; obtain a set of advertisement parameters which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts, the set of advertisement parameters including at least one performance parameter; identify, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete having achieved the performance parameter; and direct the advertisement message to the target athlete-user account, the advertisement message including;
an offer for a product or a service, and an indication of the performance parameter achieved by the athlete associated with the target athlete-user account. - View Dependent Claims (15, 16, 17, 18)
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19. A method for a computing device, comprising:
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presenting an advertiser-user interface via the computing device; receiving a set of advertisement parameters via the advertiser-user interface, the set of advertisement parameters including at least one performance parameter, and at least one offer parameter defining an offer for a product or service; and sending the advertisement parameters to a server system via a communications network, the advertisement parameters to enable the server system to direct an advertisement message indicating the offer to a target athlete-user account identified from among a plurality of athlete-user accounts associated with respective athletes competing in one or more athletic events, the target athlete-user account associated with an athlete having achieved the performance parameter as indicated by athletic performance information stored at the server system. - View Dependent Claims (20)
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Specification