METHOD AND APPARATUS FOR PROVIDING AN ADVERTISING PLATFORM
First Claim
1. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
- an initiation of a location-based search at a device;
one or more results of the location-based search, the one or more results including at least one listing for at least one merchant;
a processing of the one or more results to determine one or more advertisements associated with the at least one merchant for presentation at the device; and
a tracking of user interaction information in response to the presentation of the one or more advertisements.
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Accused Products
Abstract
An approach is provided for providing an advertising platform. The advertising platform determines an initiation of a location-based search at a device, and one or more results of the location-based search. The one or more results include at least one listing for at least one merchant. The advertising platform then processes and/or facilitates a processing of the one or more results to determine one or more advertisements associated with the at least one merchant for presentation at the device. The advertising platform then causes, at least in part, tracking of user interaction information in response to the presentation of the one or more advertisements. The advertising platform further determines user characteristic information associated with a plurality of users of at least one application, and then processes and/or facilitates a processing of the user characteristic information to determine at least one recommended value to request for presenting one or more advertisements via the at least one application.
41 Citations
20 Claims
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1. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
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an initiation of a location-based search at a device; one or more results of the location-based search, the one or more results including at least one listing for at least one merchant; a processing of the one or more results to determine one or more advertisements associated with the at least one merchant for presentation at the device; and a tracking of user interaction information in response to the presentation of the one or more advertisements. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
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user characteristic information associated with a plurality of users of at least one application; and a processing of the user characteristic information to determine at least one recommended value to request for presenting one or more advertisements via the at least one application. - View Dependent Claims (8, 9, 10)
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11. An apparatus comprising:
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at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine an initiation of a location-based search at a device; determine one or more results of the location-based search, the one or more results including at least one listing for at least one merchant; process and/or facilitate a processing of the one or more results to determine one or more advertisements associated with the at least one merchant for presentation at the device; and cause, at least in part, tracking of user interaction information in response to the presentation of the one or more advertisements. - View Dependent Claims (12, 13, 14, 15, 16)
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17. An apparatus comprising:
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at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine user characteristic information associated with a plurality of users of at least one application; and process and/or facilitate a processing of the user characteristic information to determine at least one recommended value to request for presenting one or more advertisements via the at least one application. - View Dependent Claims (18, 19, 20)
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Specification