Targeted Marketing System and Method
First Claim
1. A computer-implemented method for targeting marketing content to a user, comprising:
- collecting data elements in a user profile, the data elements including a photographic likeness of the user;
comparing the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches the user profile;
altering the photographic likeness of the user to simulate application of the selected marketing content to the photographic likeness of the user; and
presenting the user with the altered photographic likeness of the user.
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Abstract
A system and method are provided for targeting marketing content to a user. A user'"'"'s photographic likeness, in some embodiments as a still image, live moving image, or animated moving image, are altered to simulate the application of selected marketing content onto the photographic likeness. The marketing content is selected from a set of marketing content comprising input color, marketing content associated with an advertisement, or marketing content associated with a set of search results. The marketing content is selected based on a comparison of a user profile to target profiles of the set of marketing content.
84 Citations
30 Claims
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1. A computer-implemented method for targeting marketing content to a user, comprising:
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collecting data elements in a user profile, the data elements including a photographic likeness of the user; comparing the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches the user profile; altering the photographic likeness of the user to simulate application of the selected marketing content to the photographic likeness of the user; and presenting the user with the altered photographic likeness of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for targeting marketing content to a user, said system comprising at least one web server having at least one processor, and a program memory for storing one or more program instructions, which when executed by said one or more processors implement a method comprising:
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collecting data elements in a user profile, the data elements including a photographic likeness of the user; comparing the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches the user profile; altering the photographic likeness of the user to simulate application of the selected marketing content to the photographic likeness of the user; and presenting the user with the altered photographic likeness of the user. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification