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INDIVIDUAL ONLINE PRICE ADJUSTMENTS IN REAL TIME

  • US 20120221430A1
  • Filed: 02/24/2011
  • Published: 08/30/2012
  • Est. Priority Date: 02/24/2011
  • Status: Active Grant
First Claim
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1. A method of adjusting prices for goods and services offered using a computer network, comprising:

  • storing in a database data relating to goods and services offered over a computer network by a number of entities using the computer network;

    monitoring communications, using the computer network, to identify an interest of a user;

    using said interest of the user and the data in the database to identify one of said entities to offer a specified product or service to the user;

    obtaining information relating to a price for the specified product or service;

    using said information and the data in the database to determine an adjusted price for the specified product or service; and

    offering the specified product or service to the user, at said adjusted price, from the identified one of said entities.

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