Network Real Estate Analysis
First Claim
1. A method for restructuring a site based on performance of content items, comprising:
- at one or more server computers configured to provide a network site, storing a network activity log comprising network activity information;
at a second computer;
accessing the network activity log;
determining a network address of a content item within the network site;
determining a predicted performance for the content item at the network address;
determining an actual performance of the content item;
comparing the predicted performance to the actual performance; and
based on the comparing, determining whether the content item is underperforming; and
transform a structure of the network site, wherein transforming the structure of the network site comprises moving the content item to new network address within the network site responsive to the determining whether the content item is underperforming.
11 Assignments
0 Petitions
Accused Products
Abstract
A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content.
12 Citations
27 Claims
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1. A method for restructuring a site based on performance of content items, comprising:
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at one or more server computers configured to provide a network site, storing a network activity log comprising network activity information; at a second computer; accessing the network activity log; determining a network address of a content item within the network site; determining a predicted performance for the content item at the network address; determining an actual performance of the content item; comparing the predicted performance to the actual performance; and based on the comparing, determining whether the content item is underperforming; and transform a structure of the network site, wherein transforming the structure of the network site comprises moving the content item to new network address within the network site responsive to the determining whether the content item is underperforming. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A data processing system product comprising a computer readable storage medium having computer readable program code embodied therein, the computer readable program code adapted to be executed by a computer to implement a method for analyzing performance of content items within a network site, the computer readable program code comprising instructions executable to:
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determine a predicted performance for a content item at a network address; determine an actual performance of the content item; compare the predicted performance to the actual performance; based on the comparison, determine if the content item is underperforming; and if the content item is underperforming, recommend moving the content item to a new network address within the network site. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A system for restructuring a network site, comprising:
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a storage storing network activity information on the network site; one or more servers configured to provide content associated with the network site to clients over a network and store a network activity log in the storage; and a data processing system coupled to the storage comprising a processor and a computer readable storage medium storing computer executable instruction, the computer executable instructions comprising instructions executable to; determine a predicted performance for a content item at a network address; determine an actual performance of the content item; compare the predicted performance to the actual performance; based on the comparison, determine if the content item is underperforming; and if the content item is underperforming, transform the network site by moving the content item to a new network address within the network site. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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Specification