DISPLAYING DATA FOR A PHYSICAL RETAIL ENVIRONMENT ON A VIRTUAL ILLUSTRATION OF THE PHYSICAL RETAIL ENVIRONMENT

• US 20120223943A1
• Filed: 03/01/2012
• Published: 09/06/2012
• Est. Priority Date: 03/01/2011
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Williams, Joshua Allen, Peckinpaugh, Mark Alan
• Application Number:
  US13/409,524
• Publication Number:
  US 20120223943A1
• Time in Patent Office: Days
• US Class Current: 345/419
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06T 19/20 Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts

Abstract

Three dimensional models representing retail store elements (gondolas, kiosks, etc.) are identified and tracked for location and orientation on a surface representing a retail store space. Each retail store element is associated with particular retail products or retail product groups. A point of view with respect to the models may be identified and an image of the retail store space and elements displayed on a human-scale display from the identified point of view. As the store elements and/or point of view are changed, the displayed image is updated to provide an immersive experience.

Claims

1. A method of presenting an electronic illustration of a retail environment comprising:

providing a table surface with a sensor;

providing model elements moveably placed on the table surface, the model elements including a plurality of retail model elements, each model element a three dimensional shape having a tag identifiable by the sensor for establishing a location and an orientation of each of the model elements on the table surface, each retail model element representing a respective one physical retail environment element selected from a set comprising a store gondola with shelving, a wall with shelving, a department, or a checkout location;

associating at least one of a product image and a graphics image with each retail model element, the product and graphic images illustrating products for sale, store signage or color schemes.

providing an electronic display in human scale that creates a partially surrounded space;

determining a point of view with respect to each of the plurality of retail model elements;

calculating a field of view showing the retail model elements and the product and graphic images associated with the retail model elements viewable from the point of view; and

displaying the field of view on the electronic display.

2. The method of claim 1, further comprising:

determining one of the plurality of retail model elements has moved;

determining that the one of the plurality of retail model elements is in the field of view; and

redisplaying the field of view to illustrate an updated location of the one of the plurality of retail model elements.

3. The method of claim 1, further comprising providing a pointer, wherein the point of view is established by determining a location and orientation of the pointer.

4. The method of claim 3, further comprising:

determining that the pointer has moved; and

redisplaying the field of view to correspond to a new location of the pointer.

5. The method of claim 4, wherein determining the location and orientation of the pointer comprises interpreting a touch-sensitive input device or gesture sensitive input device.

6. The method of claim 1, further comprising illuminating each of the plurality of retail model elements with colors projected from the table surface, wherein a projected color of each retail model element is assigned according to its respective physical retail environment element.

7. The method of claim 1, wherein providing the model elements comprises providing each of the plurality of retail model elements in colors wherein a color of each retail model element is representative of the retail model element'"'"'s respective physical retail environment element.

8. The method of claim 1, further comprising:

identifying products for sale in the retail environment corresponding to the displayed field of view;

identifying sales-related data for the products for sale;

displaying the sales-related data on the electronic illustration of the retail environment wherein the sales-related data is displayed in proximity to a corresponding product for sale.

9. A system for developing and displaying a virtual model of a retail store space comprising:

an electronic display system in human scale;

a plurality of three dimensional (3D) objects, each of the plurality of 3D objects representing a retail store element, the retail store elements including a gondola with shelving, a wall display with shelving, a department, a kiosk, and a checkout station;

a surface supporting the (3D) objects, the surface integrated with a sensor that reports a location and an orientation of each of the 3D objects placed on the surface;

a memory storing;

product images and background images corresponding to retail products, the product images including representations of the retail products displayed on representative retail store elements;

a unique identifier for each 3D object;

a mapping between each 3D object and a respective retail store element; and

a computer coupled to the surface, the memory, and the electronic display system wherein the computer receives the location and orientation of each of the plurality of 3D objects on the surface, determines a point of view into the virtual model of the retail space, renders virtual objects for each 3D model element visible from the point of view, renders corresponding product images onto the virtual objects according to the mapping, and presents resulting rendered virtual objects with the product images on the electronic display system in human scale from the determined point of view.

10. The system of claim 9, wherein the electronic display system comprises a first display in human scale and a second display in human scale, the first and second displays oriented at an angle with each other corresponding to physical elements in the retail store space.

11. The system of claim 9, wherein the 3D objects are color coded by a product type.

12. The system of claim 9, wherein the surface includes a color output and the 3D objects are colored by the surface according to a product type.

13. The system of claim 12, wherein movement of the 3D objects on the surface results in adjustments to the color output to maintain a consistent color for each 3D object according to each respective product type.

14. The system of claim 9, wherein the memory further stores retail space sightlines and the computer includes renderings of the retail space sightlines when displaying the rendered virtual objects on the electronic display system.

15. The system of claim 9, wherein the memory further stores sales-related data for the retail products and the computer presents the sales-related data for the retail products visible on the electronic display system.

16. A computer-readable storage media storing instructions executed on a computer to implement a method of modeling a retail store space, the method comprising:

receiving, from a sensor, an identifier of a model and a location and orientation of the model relative to a defined space;

using the identifier, associating a retail store element with the model;

merging an image of the retail store element into an image of the retail store space at a location and orientation corresponding to the location and orientation of the model; and

projecting the merged images onto a human scale display.

17. The computer-readable storage media of claim 16, wherein projecting the merged images comprises:

receiving real-time indications of a moving point of view; and

updating and projecting the merged images in real time from a perspective of the moving point of view.

18. The computer-readable storage media of claim 16, further comprising:

projecting a color associated with the retail store element onto the model.

19. The computer-readable storage media of claim 16, further comprising:

receiving data from the sensor, the data associated with movement of the model with respect to the defined space; and

updating the merged images to incorporate the movement of the model; and

projecting the updated merged images onto the human scale display.

20. The computer-readable storage media of claim 16, further comprising:

associating product images with the retail store element, wherein merging the image of the retail store element into the image of the retail store space includes merging product images into the retail store element.