DISPLAYING DATA FOR A PHYSICAL RETAIL ENVIRONMENT ON A VIRTUAL ILLUSTRATION OF THE PHYSICAL RETAIL ENVIRONMENT
First Claim
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1. A method of presenting an electronic illustration of a retail environment comprising:
- providing a table surface with a sensor;
providing model elements moveably placed on the table surface, the model elements including a plurality of retail model elements, each model element a three dimensional shape having a tag identifiable by the sensor for establishing a location and an orientation of each of the model elements on the table surface, each retail model element representing a respective one physical retail environment element selected from a set comprising a store gondola with shelving, a wall with shelving, a department, or a checkout location;
associating at least one of a product image and a graphics image with each retail model element, the product and graphic images illustrating products for sale, store signage or color schemes.providing an electronic display in human scale that creates a partially surrounded space;
determining a point of view with respect to each of the plurality of retail model elements;
calculating a field of view showing the retail model elements and the product and graphic images associated with the retail model elements viewable from the point of view; and
displaying the field of view on the electronic display.
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Abstract
Three dimensional models representing retail store elements (gondolas, kiosks, etc.) are identified and tracked for location and orientation on a surface representing a retail store space. Each retail store element is associated with particular retail products or retail product groups. A point of view with respect to the models may be identified and an image of the retail store space and elements displayed on a human-scale display from the identified point of view. As the store elements and/or point of view are changed, the displayed image is updated to provide an immersive experience.
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Citations
20 Claims
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1. A method of presenting an electronic illustration of a retail environment comprising:
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providing a table surface with a sensor; providing model elements moveably placed on the table surface, the model elements including a plurality of retail model elements, each model element a three dimensional shape having a tag identifiable by the sensor for establishing a location and an orientation of each of the model elements on the table surface, each retail model element representing a respective one physical retail environment element selected from a set comprising a store gondola with shelving, a wall with shelving, a department, or a checkout location; associating at least one of a product image and a graphics image with each retail model element, the product and graphic images illustrating products for sale, store signage or color schemes. providing an electronic display in human scale that creates a partially surrounded space; determining a point of view with respect to each of the plurality of retail model elements; calculating a field of view showing the retail model elements and the product and graphic images associated with the retail model elements viewable from the point of view; and displaying the field of view on the electronic display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for developing and displaying a virtual model of a retail store space comprising:
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an electronic display system in human scale; a plurality of three dimensional (3D) objects, each of the plurality of 3D objects representing a retail store element, the retail store elements including a gondola with shelving, a wall display with shelving, a department, a kiosk, and a checkout station; a surface supporting the (3D) objects, the surface integrated with a sensor that reports a location and an orientation of each of the 3D objects placed on the surface; a memory storing; product images and background images corresponding to retail products, the product images including representations of the retail products displayed on representative retail store elements; a unique identifier for each 3D object; a mapping between each 3D object and a respective retail store element; and a computer coupled to the surface, the memory, and the electronic display system wherein the computer receives the location and orientation of each of the plurality of 3D objects on the surface, determines a point of view into the virtual model of the retail space, renders virtual objects for each 3D model element visible from the point of view, renders corresponding product images onto the virtual objects according to the mapping, and presents resulting rendered virtual objects with the product images on the electronic display system in human scale from the determined point of view. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer-readable storage media storing instructions executed on a computer to implement a method of modeling a retail store space, the method comprising:
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receiving, from a sensor, an identifier of a model and a location and orientation of the model relative to a defined space; using the identifier, associating a retail store element with the model; merging an image of the retail store element into an image of the retail store space at a location and orientation corresponding to the location and orientation of the model; and projecting the merged images onto a human scale display. - View Dependent Claims (17, 18, 19, 20)
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Specification