METHOD FOR REQUESTING, DISPLAYING, AND FACILITATING PLACEMENT OF AN ADVERTISEMENT IN A COMPUTER NETWORK
First Claim
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1. A computerized method for displaying an advertisement via a computer network, the method comprising:
- enabling access to an advertising device, the advertising device being a computing device including at least a processor system and a memory system, the memory system having a computer-readable storage medium, the computing device being located in the computer network;
sending, from the advertising device, by the processing system, to a customer machine information for generating a request, the request including one or more conditions including at leasta first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement;
a second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement;
a third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs;
a fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs;
ora fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement;
receiving at the advertising device, accepting by the advertising device, and processing, at the advertising device, by the processing system, the request that includes the selection of the at least one condition, the selection including at least one of;
the first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement;
the second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement;
the third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs;
the fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs;
orthe fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement; and
sending, by the advertising device, to a device of the displayer the request to display the advertisement, on a basis of the request and the at least one selected condition, the displayer also being a provider of content that is displayed with the advertisement; and
sending, from the advertising device to the customer, an indication that the advertisement will be displayed; and
if the at least one condition that was selected is not satisfied, the customer pays a reduced price.
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Abstract
A method and computer-readable storage medium for submitting a request to display an advertisement in a network, facilitating display of an advertisement in a network, and receiving a request to display an advertisement in a network. A request to display an advertisement specifies at least one desired condition for display of an advertisement. The request is reviewed and if the at least one condition is accepted, the advertisement is displayed. Data relating to advertising is also collected and analyzed.
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Citations
45 Claims
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1. A computerized method for displaying an advertisement via a computer network, the method comprising:
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enabling access to an advertising device, the advertising device being a computing device including at least a processor system and a memory system, the memory system having a computer-readable storage medium, the computing device being located in the computer network; sending, from the advertising device, by the processing system, to a customer machine information for generating a request, the request including one or more conditions including at least a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; a second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; a third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs; a fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs;
ora fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement; receiving at the advertising device, accepting by the advertising device, and processing, at the advertising device, by the processing system, the request that includes the selection of the at least one condition, the selection including at least one of; the first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; the second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; the third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs; the fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs;
orthe fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement; and sending, by the advertising device, to a device of the displayer the request to display the advertisement, on a basis of the request and the at least one selected condition, the displayer also being a provider of content that is displayed with the advertisement; and sending, from the advertising device to the customer, an indication that the advertisement will be displayed; and if the at least one condition that was selected is not satisfied, the customer pays a reduced price. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer system programmed to perform a method for displaying an advertisement via a computer network, the method comprising:
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enabling access to an advertising device, the advertising device being a computing device including at least a processor system and a memory system, the memory system having a computer-readable storage medium, the computing device being located in the computer network; sending, from the advertising device, by the processing system, to a customer machine information for generating a request, the request including one or more conditions that are each presented to the customer for selection, the conditions including at least a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; a second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; a third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs; a fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs; and a fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement; accepting and processing, at the advertising device, by the processing system, a request that includes a selection of at least one condition, the selection including at least one of; the first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; the second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; the third condition of pricing, offered by the advertising device, based on a selected number of searches for a selected search term occurring during first selected segments of time which will prompt display of the advertisement, the first selected segments of time being non-contiguous and totaling less than an entirety of a time during which an advertising campaign for display of the advertisement occurs; the fourth condition of pricing, offered by the advertising device, based on a selected number of clicks received for impressions of the advertisement occurring during second selected segments of time, the second selected segments of time being non-contiguous and totaling less than the entirety of the time during which the advertising campaign for display of the advertisement occurs;
orthe fifth condition of pricing, offered by the advertising device, based on no more than a maximum click through rate per a third selected number of impressions of the advertisement; and sending, by the advertising device, to a device of the displayer the request to display the advertisement via the computer network, on a basis of the request and the at least one selected condition; and the displayer also being a provider of content that is displayed with the advertisement; and sending, from the advertising device to the customer, an indication that the advertisement will be displayed. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A computerized method for displaying an advertisement via a computer network, the method comprising:
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enabling access to an advertising device, the advertising device being a computing device including at least a processor system and a memory system, the memory system having a computer-readable storage medium, the computing device being located in the computer network; sending, from the advertising device, by the processing system, to a customer machine information for generating a request, the request including one or more conditions that are each presented to the customer for selection, the conditions including at least a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; a second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; receiving at the advertising device, accepting by the advertising device, and processing, at the advertising device, by the processing system, a request that includes a selection of at least one condition, the selection including at least one of; a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement;
ora second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; and sending, by the advertising device, to a device of the displayer the request to display the advertisement, on a basis of the request and the at least one selected condition; and the displayer also being a provider of content that is displayed with the advertisement; and sending, from the advertising device to the customer, an indication that the advertisement will be displayed. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36)
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37. A computer-readable storage medium storing instructions which, when executed by a computer, cause the computer to perform a computerized method for displaying an advertisement via a computer network, the method comprising:
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enabling access to an advertising device, the advertising device being a computing device including at least a processor system and a memory system, the memory system having a computer-readable storage medium, the computing device being located in the computer network; sending, from the advertising device, by the processing system, to a customer machine information for generating a request, the request including one or more conditions that are each presented to the customer for selection, the conditions including at least a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement; a second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; receiving at the advertising device, accepting by the advertising device, and processing, at the advertising device, by the processing system a request that includes a selection of at least one condition, the selection including at least one of; a first condition of pricing, offered by the advertising device, based on a minimum number of clicks received for impressions of the advertisement per a first selected number of impressions of the advertisement;
ora second condition of pricing, offered by the advertising device, based on no more than a maximum number of clicks received for impressions of the advertisement per a second selected number of impressions of the advertisement; and sending, by the advertising device, to a device of the displayer the request to display the advertisement, on a basis of the request and the at least one selected condition; and the displayer also being a provider of content that is displayed with the advertisement; and sending, from the advertising device to the customer, an indication that the advertisement will be displayed. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45)
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Specification