ADVERTISING AND FULFILLMENT SYSTEM

• US 20120226549A1
• Filed: 05/07/2012
• Published: 09/06/2012
• Est. Priority Date: 07/31/2006
• Status: Abandoned Application

• Current Assignee: Mark W. Publicover
• Original Assignee: Mark W. Publicover
• Inventors: Publicover, Mark W.
• Application Number:
  US13/465,938
• Publication Number:
  US 20120226549A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the invention, the end user enters a profile into YOUniverse, which is uploaded to the database. The user then logs in to search for items and the advertisement search results are specific to the end user'"'"'s profile. The user controls the amount of information in their profile; however, more information yields better advertisement results and more money.

Claims

1. (canceled)

2. A computer-implemented method to search for goods or services, the method comprising:

creating, by a user via a computer, a customized profile for the user, wherein the customized profile comprises demographic information, income information, and interests information;

uploading, by the computer, the profile to a database, wherein the database is used to create an initial click value for the user;

searching, by the user via the computer, for goods or services;

receiving, by the computer, advertisement results, wherein the advertisement results are selected based on, at least in part, the customized profile and the initial click value, and wherein the advertisement results are displayed, via the computer, to the user;

receiving, by the computer from the user, a user-specified ranking choice, wherein the user-specified ranking choice is selected from a list of available user-specified ranking choices comprising;

click value, product price, and focus spectrum; and

displaying, by the computer to the user, the advertisement results ranked according to the user-specified ranking choice.

3. The method of claim 2 wherein the searching for goods or services comprises:

sending, by the computer to a search engine, a keyword search entered by the user.

4. The method of claim 2 wherein the user-specified ranking choice is focus spectrum, and wherein the advertisement results are ranked according to focus spectrum, which ranks that advertisement results according to popularity of similar users, wherein the similar users are selected based on similarity, with the user, of interests, income, and demographic information.

5. The method of claim 4 wherein the displaying the advertisement results ranked by focus spectrum comprises displaying focus spectrum statistics, wherein the focus spectrum statistics comprise, for each advertisement result:

a percentage of the similar users who decided to click on the advertisement; and

a percentage of the similar users who followed through with a conversion after clicking on the advertisement.

6. The method of claim 4, further comprising:

displaying, by the computer to the user, a focus spectrum statistics toolbar, wherein the focus spectrum statistics toolbar comprises a user-configurable value that controls focus spectrum size, and wherein changes to the user-configurable value result in recalculating, by the computer, the advertisement results ranked according to focus spectrum by increasing or decreasing a number of similar users according to the selected focus spectrum size.

7. The method of claim 2 wherein the user-specified ranking choice is focus spectrum, and wherein the advertisement results are ranked according to focus spectrum, which ranks that advertisement results according to popularity of similar users, wherein the similar users are selected based on similarity, with the user, of interests, income, demographic information, geographic location, and conversion rate.

8. The method of claim 7, further comprising:

displaying, by the computer to the user, a plurality of user-configurable controls for shifting focus spectrum, the plurality of user-configurable controls comprising;

an income focus spectrum control;

a demographic focus spectrum control;

an interests focus spectrum control;

a geographic location focus spectrum control; and

a conversion rage focus spectrum control.

9. The method of claim 8 wherein the demographic focus spectrum control comprises user-configurable age-range settings.

10. The method of claim 8, further comprising:

receiving, by the computer from the user, a change to one or more of the user-configurable focus spectrum controls; and

in response to receiving the change to the one or more user-configurable focus spectrum controls, recalculating, by the computer, the advertisement results ranked according to focus spectrum as changed by the user.

11. A computer-implemented method to search for goods or services, the method comprising:

creating, by a user via a computer, a customized profile for the user, wherein the customized profile comprises demographic information, income information, and interests information;

uploading, by the computer, the profile to a database;

displaying, by the computer, a list of possible search intentions, wherein the list of possible search intentions are used, at least in part, by advertisers in determining value of advertisements to the user;

receiving, by the computer from the user, a selection of a search intention from the list of possible search intentions;

searching, by the user via the computer, for goods or services, wherein the searching for goods or services comprises sending, by the computer to a search engine, a keyword search entered by the user;

receiving, by the computer, advertisement results, wherein the advertisement results are selected based on, at least in part, the customized profile; and

displaying, by the computer to the user, the advertisement results.

12. The method of claim 11 wherein the list of possible search intentions comprise:

definite buyer;

potential buyer;

just browsing; and

rather not say.

13. The method of claim 11 wherein the displaying the advertisement results comprises, for at least one of the advertisement results:

displaying a click value, wherein the click value represents an amount an advertiser is willing to pay if the user clicks on the associated advertisement result, and wherein the click value is based, at least in part, upon the selected search intention of the user.

14. The method of claim 11 wherein the displaying the advertisement results comprises, for at least one of the advertisement results:

displaying a click value, wherein the click value represents an amount an advertiser is willing to pay if the user clicks on the associated advertisement result, wherein the click value decreases when the user browses without making a purchase, and wherein the click value increases when the user browses and makes a purchase.

15. The method of claim 11 wherein the selected intention is definite buyer, and wherein the displaying the advertisement results comprises, for at least one of the advertisement results:

displaying a click value, wherein the click value represents an amount an advertiser will pay if the user clicks on the associated advertisement and follows through with a purchase, wherein the click value is reduced by a fraction determined by the advertiser if the user does not follow through with the purchase.

16. The method of claim 11 wherein the displaying the advertisement results comprises, for at least one of the advertisement results:

displaying a focus spectrum score, wherein the focus spectrum score represents popularity of the advertisement result among similar users, wherein the similar users are selected based on similarity, with the user, of interests, income, and demographic information.

17. The method of claim 11, further comprising:

receiving, by the computer from the user, a user-specified ranking choice, wherein the user-specified ranking choice is selected from a list of available user-specified ranking choices comprising;

click value, product price, and focus spectrum;

wherein the displayed advertisement results are ranked according to the user-specified ranking choice.

18. A computer-implemented method to search for goods or services, the method comprising:

creating, by a user via a computer, a customized profile for the user, wherein the customized profile comprises demographic information, income information, and interests information;

uploading, by the computer, the profile to a database;

displaying, by the computer, a list of possible search intentions, wherein the list of possible search intentions are used, at least in part, by advertisers in determining value of advertisements to the user;

receiving, by the computer from the user, a selection of a search intention from the list of possible search intentions;

displaying, by the computer, a list of possible focus spectrum choices;

receiving, by the computer from the user, a selection of one or more of the displayed focus spectrum choices;

searching, by the user via the computer, for goods or services, wherein the searching for goods or services comprises sending, by the computer to a search engine, a keyword search entered by the user; and

displaying, by the computer to the user, advertisement results based, at least in part, on

the keyword search, wherein the advertisement results are selected and ranked according to the one or more user-selected focus spectrum choices.

19. The method of claim 18 wherein the one or more user-selected focus spectrum choices are used to select and rank the advertisement results according to popularity of the advertisement results among similar users.

20. The method of claim 18 wherein the list of focus spectrum choices comprises a high-income focus spectrum choice, wherein the user-selected focus spectrum choice comprises the high-income focus spectrum choice, and wherein the advertisement results are selected and ranked based, at least in part, upon statistics, comprising click and purchase statistics, of other high-income users.

21. The method of claim 18, further comprising:

displaying, by the computer to the user, a plurality of user-configurable controls for shifting the one or more focus spectrum choices, the plurality of user-configurable controls comprising;

an income focus spectrum control;

a demographic focus spectrum control;

an interests focus spectrum control;

a geographic location focus spectrum control; and

a conversion rage focus spectrum control; and

receiving, by the computer from the user, a change to one or more of the user-configurable focus spectrum controls; and

in response to receiving the change to the one or more user-configurable focus spectrum controls, recalculating, by the computer, the advertisement results.