PERSISTENT METADATA FOR A USER-CONTROLLED POLICY OF PERSONAL DATA DISCLOSURE AND USAGE FOR ONLINE ADVERTISING

• US 20120226562A1
• Filed: 03/02/2011
• Published: 09/06/2012
• Est. Priority Date: 03/02/2011
• Status: Active Application

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Baum, Geoff, Chang, Walter
• Application Number:
  US13/039,266
• Publication Number:
  US 20120226562A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A user policy definition of a user policy is received. The user policy definition indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information. Further, persistent metadata that includes the user policy is generated. A compliance engine sends the user information with the persistent metadata to an offer provider. Further, offer data for a user is received from an offer provider. The offer data indicates a description of content in the offer and an offer criterion indicating a targeting characteristic. In addition, the compliance engine validates that the offer criterion complies with the user-controlled criterion. The offer is sent to the user upon determining that the offer criterion complies with the user-controlled criterion.

Claims

1. A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

receive a user policy definition of a user policy that indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information;

generate persistent metadata that includes the user policy;

send, from a compliance engine, the user information with the persistent metadata to an offer provider; and

receive, from the offer provider, offer data for a user that indicates a description of content in the offer and an offer criterion indicating a targeting characteristic;

validate, at the compliance engine, that the offer criterion complies with the user-controlled criterion; and

send the offer to the user upon determining that the offer criterion complies with the user-controlled criterion.

2. The computer program product of claim 1, wherein the compliance engine is a system operated by a third-party trusted entity.

3. The computer program product of claim 2, wherein the set of user-controlled criteria includes a time restriction.

4. The computer program product of claim 2, wherein the set of user-controlled criteria includes a delivery type restriction.

5. The computer program product of claim 1, wherein the offer provider is a merchant.

6. The computer program product of claim 1, wherein the offer provider is an advertiser.

7. The computer program product of claim 1, wherein the offer provider is a marketer.

8. A method comprising:

receive a user policy definition of a user policy that indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information;

generating persistent metadata that includes the user policy;

sending, from a compliance engine, the user information with the persistent metadata to an offer provider; and

receiving, from the offer provider, offer data for a user that indicates a description of content in the offer and an offer criterion indicating a targeting characteristic;

validating, at the compliance engine, that the offer criterion complies with the user-controlled criterion; and

sending the offer to the user upon determining that the offer criterion complies with the user-controlled criterion.

9. The method of claim 8, wherein the compliance engine is a system operated by a third-party trusted entity.

10. The method of claim 9, wherein the user-controlled criteria includes a time restriction.

11. The method of claim 9, wherein the user-controlled criteria includes a delivery type restriction.

12. The method of claim 8, wherein the offer provider is a merchant.

13. The method of claim 8, wherein the offer provider is an advertiser.

14. The method of claim 8, wherein the offer provider is a marketer.

15. A system comprising:

a reception module that receives (i) a user policy definition of a user policy that indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information and (ii) offer data for a user that indicates a description of content in the offer and an offer criterion indicating a targeting characteristic;

a processor that generates persistent metadata that includes the user policy;

a compliance engine that (i) sends the user information with the persistent metadata to an offer provider and (ii) validates that the offer criterion complies with the user-controlled criterion; and

a transmission module that sends the offer to the user upon determining that the offer criterion complies with the user-controlled criterion.

16. The system of claim 15, wherein the compliance engine is a system operated by a third-party trusted entity.

17. The system of claim 15, wherein the user-controlled criteria includes a time restriction.

18. The system of claim 15, wherein the user-controlled criteria includes a delivery type restriction.

19. The system of claim 15, wherein the offer provider is a merchant.

20. The system of claim 15, wherein the offer provider is an advertiser.