SYSTEM AND METHOD FOR PROVIDING SECONDARY CONTENT USING A COLOUR CONTROLLER

• US 20120229491A1
• Filed: 03/10/2011
• Published: 09/13/2012
• Est. Priority Date: 03/10/2011
• Status: Active Grant

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Hymel, James Allen
• Granted Patent: US 8,881,042 B2
• Time in Patent Office: Days
• US Class Current: 345/589
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09G 2340/145 related to small screens

Abstract

Disclosed is a method of providing secondary content on a mobile device, the secondary content associated with a controller, the secondary content being a member of one of a plurality of content categories, the method comprising: displaying primary content on an interface of the mobile device; receiving the secondary content at the mobile device; applying a visual property to the controller, the visual property identifying the content category that the secondary content is a member of; after receiving the secondary content at the mobile device, displaying the controller on the interface of the mobile device such that the controller does not visually interfere with the displayed primary content; receiving input selecting the controller; and in response to receiving the input, displaying the secondary content associated with the controller on the interface of the mobile device.

Claims

1. A method of providing secondary content on a mobile device, the secondary content associated with a controller, the secondary content being a member of one of a plurality of content categories, the method comprising:

displaying primary content on an interface of the mobile device;

receiving the secondary content at the mobile device;

applying a visual property to the controller, the visual property identifying the content category that the secondary content is a member of;

after receiving the secondary content at the mobile device, displaying the controller on the interface of the mobile device such that the controller does not visually interfere with the displayed primary content;

receiving input selecting the controller; and

in response to receiving the input, displaying the secondary content associated with the controller on the interface of the mobile device.

2. The method of claim 1 wherein the step of applying the visual property to the controller occurs after the step of receiving the secondary content at the mobile device.

3. The method of claim 2 wherein the visual property is automatically applied to the controller based on the contents of the secondary content.

4. The method of claim 2 wherein the visual property is manually selected for applying to the controller.

5. The method of claim 1 wherein the visual property comprises a one of a plurality of colours, each of the plurality of colours identifying a specific content category.

6. The method of claim 1 wherein the secondary content is one of an advertisement, a coupon, a contest or a subscription form.

7. The method of claim 1 wherein the controller is a bar on the edge of the interface of the mobile device.

8. The method of claim 1 wherein the content categories comprise advertisements, coupons, contests and subscriptions.

9. The method of claim 1 wherein the primary content is one of an electronic message, an image, a game or a web page.

10. The method of claim 1 further comprising:

determining whether the content category of the secondary content is a prohibited content category; and

wherein if the content category of the secondary content is a prohibited content category then the controller is blocked from being displayed on the interface of the mobile device.

11. The method of claim 10 wherein the determination of whether the content category of the secondary content is a prohibited content category comprises comparing the content category to a pre-defined list of prohibited content categories.

12. The method of claim 1 wherein the secondary content is targeted based on the primary content.

13. A mobile device having a processor and memory, the memory storing instructions and data for execution by the processor to configure the device to:

display primary content on an interface of the mobile device;

receive secondary content at the mobile device, the secondary content associated with a controller, the secondary content being a member of one of a plurality of content categories;

apply a visual property to the controller, the visual property identifying the content category that the secondary content is a member of;

after receiving the secondary content at the mobile device, display the controller on the interface of the mobile device such that the controller does not visually interfere with the displayed primary content;

receive input selecting the controller; and

in response to receiving the input, display the secondary content associated with the controller on the interface of the mobile device.

14. The mobile device of claim 13 wherein the visual property is applied to the controller after the secondary content is received at the mobile device.

15. The mobile device of claim 14 wherein the visual property is automatically applied to the controller based on the contents of the secondary content.

16. The mobile device of claim 14 wherein the visual property is manually selected for applying to the controller.

17. The mobile device of claim 13 wherein the visual property comprises a one of a plurality of colours, each of the plurality of colours identifying a specific content category.

18. The mobile device of claim 13 wherein the secondary content is one of an advertisement, a coupon, a contest or a subscription form.

19. The mobile device of claim 13 wherein the controller is a bar on the edge of the interface of the mobile device.

20. The mobile device of claim 13 wherein the content categories comprise advertisements, coupons, contests and subscriptions.

21. The mobile device of claim 13 wherein the primary content is one of an electronic message, an image, a game or a web page.

22. The mobile device of claim 13, wherein the mobile device is further configured to:

determine whether the content category of the secondary content is a prohibited content category; and

wherein if the content category of the secondary content is a prohibited content category then the controller is blocked from being displayed on the interface of the mobile device.

23. The mobile device of claim 22 wherein the determination of whether the content category of the secondary content is a prohibited content category comprises comparing the content category to a pre-defined list of prohibited content categories.

24. The mobile device of claim 13 wherein the secondary content is targeted based on the primary content.

25. A computer readable medium having computer readable code embodied therein for execution by a processor for configuring a mobile device to carry out a method of providing secondary content on a mobile device, the secondary content associated with a controller, the secondary content being a member of one of a plurality of content categories, the method comprising:

displaying primary content on an interface of the mobile device;

receiving the secondary content at the mobile device;

applying a visual property to the controller, the visual property identifying the content category that the secondary content is a member of;

after receiving the secondary content at the mobile device, displaying the controller on the interface of the mobile device such that the controller does not visually interfere with the displayed primary content;

receiving input selecting the controller; and

in response to receiving the input, displaying the secondary content associated with the controller on the interface of the mobile device.