SYSTEM AND METHOD FOR CONCEPT DEVELOPMENT

• US 20120232851A1
• Filed: 03/08/2012
• Published: 09/13/2012
• Est. Priority Date: 03/08/2011
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: Affinnova, Inc. (RR Donnelley & Sons Company)
• Inventors: Lamoureux, Steven Howard, Pai, Mahesh, Al-Atraqchi, Waleed Mohammed Ali, Malek, Kamal Moussa, Municio, Angel Ismael, Blanchard, Jeremy David
• Granted Patent: US 9,208,515 B2
• Time in Patent Office: Days
• US Class Current: 703/1
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/189 Automatic justification
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/04 Manufacturing
• CPC Class Codes: Y02P 90/30 Computing systems specially adapted for manufacturing

Abstract

A computer implemented method, system, and computer program product include one or more processors providing a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component; one or more processors receiving a designation of an element within at least one of the textual component and the graphical components as a dynamic element; one or more processors associating the dynamic element with a variant list including a plurality of element variants; one or more processors receiving a selection of a subset of the plurality of element variants from the variant list; and one or more processors generating a first instantiation of the visual representation including a combination of the subset of the plurality of element variants as the dynamic element.

Claims

1. A computer implemented method comprising:

providing, by one or more processors, a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component;

receiving, by the one or more processors, a designation of an element within at least one of the textual component and the graphical components as a dynamic element;

associating, by the one or more processors, the dynamic element with a variant list including a plurality of element variants;

receiving, by the one or more processors, a selection of a subset of the plurality of element variants from the variant list; and

generating, by the one or more processors, a first instantiation of the visual representation including a combination of the subset of the plurality of element variants as the dynamic element.

2. The computer implemented method of claim 1, wherein receiving the selection of the subset of the plurality of element variants includes receiving layout information associated with the plurality of element variants.

3. The computer implemented method of claim 2, wherein the layout information includes order information associated with the plurality of element variants.

4. The computer implemented method of claim 2, wherein the layout information include presentation information associated with the plurality of element variants.

5. The computer implemented method of claim 4, wherein the layout information includes position information associated with the plurality of element variants.

6. A system comprising:

one or more processors configured to provide a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component;

one or more processors configured to receive a designation of an element within at least one of the textual component and the graphical components as a dynamic element;

one or more processors configured to associate the dynamic element with a variant list including a plurality of element variants;

one or more processors configured to receive a selection of a subset of the plurality of element variants from the variant list; and

one or more processors configured to generate a first instantiation of the visual representation including a combination of the subset of the plurality of element variants as the dynamic element.

7. The system of claim 6, wherein the one or more processors configured to received the selection of the subset of the plurality of element variants includes one or more processors configured to receive layout information associated with the plurality of element variants.

8. The system of claim 7, wherein the layout information includes order information associated with the plurality of element variants.

9. The system of claim 7, wherein the layout information includes presentation information associated with the plurality of element variants.

10. The system of claim 9, wherein the layout information includes position information associated with the plurality of element variants.

11. A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

providing a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component;

receiving a designation of an element within at least one of the textual component and the graphical components as a dynamic element;

associating the dynamic element with a variant list including a plurality of element variants;

receiving a selection of a subset of the plurality of element variants from the variant list; and

generating a first instantiation of the visual representation including a combination of the subset of the plurality of element variants as the dynamic element.

12. The computer program product of claim 11, wherein receiving the selection of the subset of the plurality of element variants includes receiving layout information associated with the plurality of element variants.

13. The computer program product of claim 12, wherein the layout information includes order information associated with the plurality of element variants.

14. The computer program product of claim 12, wherein the layout information includes presentation information associated with the plurality of element variants.

15. The computer program product of claim 14, wherein the layout information includes position information associated with the plurality of element variants.