System and Method for Tracking Merchant Performance Using Social Media

• US 20120232953A1
• Filed: 03/08/2011
• Published: 09/13/2012
• Est. Priority Date: 03/08/2011
• Status: Abandoned Application

• Current Assignee: Young America Corporation (Young America Holdings Incorporated)
• Original Assignee: Young America Corporation (Young America Holdings Incorporated)
• Inventors: Custer, Joseph
• Application Number:
  US13/042,739
• Publication Number:
  US 20120232953A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

An electronically implemented method for consumer marketing using social media, including providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to: generate an electronic consumer engagement module comprising at least one consumer response component configured to solicit a feedback response from at least one consumer; electronically display the consumer engagement module to at least one consumer response component on a social media platform; and receive an electronic consumer response to the consumer response component from the at least one consumer through the social media platform. The method further includes establishing a performance benchmark based at least in part on the feedback response from the at least one consumer.

Claims

1. An electronically implemented method for consumer marketing using social media, comprising:

providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to;

generate an electronic consumer engagement module comprising at least one consumer response component configured to solicit a feedback response from at least one consumer;

electronically display the consumer engagement module to at least one consumer response component on a social media platform; and

receive an electronic consumer response to the consumer response component from the at least one consumer through the social media platform; and

establishing a performance benchmark based at least in part on the feedback response from the at least one consumer.

2. The method of claim 1, comprising receiving a plurality of electronic consumer responses and monitoring such responses for one or more topics of interest present therein.

3. The method of claim 2, comprising acquiring reference data regarding one or more topics of interest and comparing one or more of the plurality of consumer responses to the reference data.

4. The method of claim 1, wherein the consumer engagement module is based on a topic of interest at a merchant location.

5. The method of claim 4, wherein the topic of interest is selected from one or more of a product sold at the merchant location, a service provided at the merchant location, or a customer experience at the merchant location.

6. The method of claim 1, wherein the consumer engagement module is displayed at a webpage of the merchant location on the social media platform.

7. The method of claim 6, wherein the consumer has a previously established social media relationship with the merchant location through the social media platform.

8. The method of claim 1, wherein the performance benchmark comprises target response parameters established by the merchant location.

9. The method of claim 1, comprising providing an incentive to the consumer for responding to the consumer response component.

10. An electronically implemented method for receiving consumer feedback using social media, comprising:

identifying at least one consumer feedback topic related to a merchant;

providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to;

generate an electronic consumer feedback module related to the feedback topic configured to solicit a feedback response from at least one consumer;

transmit over an electronic network the consumer feedback module to the at least one consumer through a social media platform; and

receive, over the electronic network and through the social media platform, the feedback response from the consumer; and

comparing the feedback response to one or more benchmarked parameters related to the feedback topic.

11. The method of claim 10, wherein generating a consumer feedback module is performed using a computer software program configured to access the social media platform.

12. The method of claim 11, wherein receiving the feedback response is performed by the computer software program, and wherein the computer software program is further configured to electronically upload the feedback response to a merchant database.

13. The method of claim 10, wherein the feedback topic is related to employee performance at a merchant location.

14. The method of claim 13, wherein the one or more benchmarked parameters are based on a desired employee performance.

15. The method of claim 14, wherein an employee at the merchant location is provided an incentive where the consumer feedback response substantially falls within the one or more benchmarked parameters.

16. The method of claim 10, comprising providing an incentive to the consumer for responding to the consumer response component.

17. An electronically implemented method for providing an employee incentive using social media, comprising:

providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to;

transmit, through a social media platform, an electronic feedback response request to a consumer relating to a topic of interest at a merchant location; and

receive, through the social media platform, a consumer feedback response responsive to the response request;

comparing the feedback response to target response parameters; and

providing an incentive to one or more employees at the merchant location if the consumer feedback response is within the parameters of the target response.

18. The method of claim 17, wherein the target response parameters are based on regional performance goals applicable to a plurality of merchant locations within a selected region.

19. The method of claim 18, wherein the topic of interest is selected from one or more of a product sold at the merchant location, a service provided at the merchant location, or a customer experience at the merchant location.

20. The method of claim 17, wherein the employee incentive includes one or more of a monetary reward or a discount on a product or service sold at the merchant location.

21. The method of claim 17 comprising providing an incentive to the consumer for responding to the consumer response component.