System and Method for Capturing Information for Conversion into Actionable Sales Leads
First Claim
1. A real-time software application method hosted on a server for capturing information for conversion into actionable sales leads, comprising the steps of:
- collecting website visitor information in real-time via a communication network when a website visitor accesses a web form on a third-party company website;
importing visitor information in real-time to a firmographic analytical application running in real-time on the server comprising the steps of;
matching web form data entered data by the visitor to visitor company owner firmographic attributes and information in a commercial database;
validating visitor email address and returning a validation score;
validating geographic address attributes of the visitor company owner; and
sending and appending visitor company owner firmographic data to the visitor'"'"'s web form.
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Accused Products
Abstract
The present invention relates to business-to-business marketing organizations who participate in lead-generation activities via their company website. More particularly, the invention provides a target lead-generation system and method that targets the right businesses using real-time predictive and behavioral analytics and website traffic data and connects businesses to potential customers and suppliers to drive business revenue. Even more particularly, the invention provides a system and method for real-time searching and matching of data input into website registration forms by website visitors, provides for real-time cleansing and appending of attribute rich company demographic and firmographic data to the website form and to the marketing database. The resulting information is then available for use by other systems such as marketing automation systems and CRM systems.
119 Citations
20 Claims
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1. A real-time software application method hosted on a server for capturing information for conversion into actionable sales leads, comprising the steps of:
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collecting website visitor information in real-time via a communication network when a website visitor accesses a web form on a third-party company website; importing visitor information in real-time to a firmographic analytical application running in real-time on the server comprising the steps of; matching web form data entered data by the visitor to visitor company owner firmographic attributes and information in a commercial database; validating visitor email address and returning a validation score; validating geographic address attributes of the visitor company owner; and sending and appending visitor company owner firmographic data to the visitor'"'"'s web form. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A real-time software application method hosted on a server for capturing information for conversion into actionable sales leads, comprising the steps of:
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collecting website visitor information in real time via a communication network comprising the steps of; embedding a tracking code segment within selected pages of a web form on a third party company website; activating the embedded tracking code segment in response to a visitor accessing the web form on the third party company website and opening the web form in a visitor'"'"'s browser hosted on the visitor'"'"'s computer; and importing visitor information in real-time to a firmographic analytical application running in real-time as a software-as-as-service application on the server comprising the steps of; matching web form data entered data by the visitor to visitor company owner firmographic attributes and information in a commercial database; validating visitor email address and returning a validation score; validating geographic address attributes of the visitor company owner; sending and appending visitor company owner firmographic data to the visitor'"'"'s web form; and releasing the visitor company owner firmographic data to other systems. - View Dependent Claims (19, 20)
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Specification