METHOD AND APPARATUS FOR PROVIDING A CUSTOMIZABLE REWARD SYSTEM
First Claim
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1. A method comprising:
- monitoring user activity associated with a web site relative to an operator defined lexicon of activities;
comparing user activity to conditional rules defining multidimensional behaviors and corresponding rewards associated with satisfaction of the conditional rules; and
determining whether to generate a reward from an operator defined lexicon of rewards based on satisfaction of the conditional rules.
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Abstract
A method for providing a customizable reward service may include monitoring user activity associated with a web site relative to an operator defined lexicon of activities, comparing user activity to conditional rules defining multidimensional behaviors and corresponding rewards associated with satisfaction of the conditional rules, and determining whether to generate a reward from an operator defined lexicon of rewards based on satisfaction of the conditional rules. A corresponding apparatus is also provided.
73 Citations
20 Claims
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1. A method comprising:
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monitoring user activity associated with a web site relative to an operator defined lexicon of activities; comparing user activity to conditional rules defining multidimensional behaviors and corresponding rewards associated with satisfaction of the conditional rules; and determining whether to generate a reward from an operator defined lexicon of rewards based on satisfaction of the conditional rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 13, 14)
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11. An apparatus comprising processing circuitry configured with stored instructions to cause the apparatus to perform at least:
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monitoring user activity associated with a web site relative to an operator defined lexicon of activities; comparing user activity to conditional rules defining multidimensional behaviors and corresponding rewards associated with satisfaction of the conditional rules; and determining whether to generate a reward from an operator defined lexicon of rewards based on satisfaction of the conditional rules. - View Dependent Claims (12, 15, 16, 17, 18, 19, 20)
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Specification