REAL-TIME VIDEO IMAGE ANALYSIS FOR PROVIDING TARGETED OFFERS

• US 20120232977A1
• Filed: 01/01/2012
• Published: 09/13/2012
• Est. Priority Date: 03/08/2011
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Calman, Matthew A., Ross, Erik Stephen, Hamilton, Alfred
• Application Number:
  US13/342,044
• Publication Number:
  US 20120232977A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

System, method, and computer program product are provided for using real-time video analysis, such as augmented reality or the like to assist the user of mobile devices with selecting products or business through the use of targeted offers. Through the use of real-time vision object recognition objects, logos, artwork, products, locations, and other features that can be recognized in the real-time video stream can be matched to data associated with such to assist the user with selecting products and business. Targeted offers for product and business selection may be based on the financial behavior, pre-selected favorites, or recommendations of the user, individuals associated with the user, or other individuals. This invention allows a user to make a purchase at a point-of-sale and have confidence that the product or service purchased is the proper one to fit the user'"'"'s needs.

Claims

1. A method for providing offers that are associated with products, comprising:

building a directory of data relating to products, the directory further comprising data relating to user product preferences, previous product purchases, and/or product recommendations;

identifying, via a computer device processor, one or more products proximate in location to a mobile device;

recognizing the one or more products proximate in location to the mobile device as a products in the directory;

matching the recognized one or more products with offers associated with the product; and

presenting, via the mobile device of the user, an indicator associated with the product based on the recognition of the one or more products within the directory.

2. The method of claim 1, wherein the directory comprises manually inputted list data, wherein the list data indicates user products preferences.

3. The method of claim 1, wherein previous product purchases are provided by financial institution recognition of user purchase history.

4. The method of claim 1, wherein identifying products further comprises capturing, via the mobile device, images of the one or more products.

5. The method of claim 4, wherein capturing images further comprises implementing object recognition processing to identify one or more images that correspond to one or more products.

6. The method of claim 1, wherein identifying products further comprises capturing real-time imaging of the one or more products.

7. The method of claim 1, wherein identifying products further comprises determining a location of the mobile device and determining, the one or more products based on the determined location.

8. The method of claim 1, wherein presenting an indicator associated with the product comprises displaying the indicator on a display of the mobile device.

9. The method of claim 1, wherein presenting an indicator associated with the product comprises superimposing the indicator over real-time video that is captured by the mobile device.

10. The method of claim 1, wherein the indicator is selectable by the user.

11. The method of claim 1, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on products the user has previous purchases.

12. The method of claim 1, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on manually inputted user product preferences.

13. The method of claim 1, wherein the indicator, upon being selected, provides a promotional offer for purchase of the product.

14. The method of claim 1, further comprising determining that the mobile device is capturing a real-time video stream comprising a depiction of the product prior to presenting the indicator associated with the product.

15. A system for providing offers that are associated with products, comprising:

a memory device;

a communication device;

a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute computer-readable program code to;

build a directory of data relating to products, the directory further comprising data relating to user product preferences, previous product purchases, and/or product recommendations;

identify one or more products proximate in location to a mobile device;

recognize the one or more products proximate in location to the mobile device as a products in the directory;

match the recognized one or more products with offers associated with the product; and

present, via the mobile device of the user, an indicator associated with the product based on the recognition of the one or more products within the directory.

16. The system of claim 15, wherein the directory comprises manually inputted list data, wherein the list data indicates user products preferences.

17. The system of claim 15, wherein previous product purchases are provided by financial institution recognition of user purchase history.

18. The system of claim 15, wherein identifying products further comprises capturing, via the mobile device, images of the one or more products.

19. The system of claim 18, wherein capturing images further comprises implementing object recognition processing to identify one or more images that correspond to one or more products.

20. The system of claim 15, wherein identifying products further comprises capturing real-time imaging of the one or more products.

21. The system of claim 15, wherein identifying products further comprises determining a location of the mobile device and determining, the one or more products based on the determined location.

22. The system of claim 15, wherein presenting an indicator associated with the product comprises displaying the indicator on a display of the mobile device.

23. The system of claim 15, wherein presenting an indicator associated with the product comprises superimposing the indicator over real-time video that is captured by the mobile device.

24. The system of claim 15, wherein the indicator is selectable by the user.

25. The system of claim 15, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on products the user has previous purchases.

26. The system of claim 15, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on manually inputted user product preferences.

27. The system of claim 15, wherein the indicator, upon being selected, provides a promotional offer for purchase of the product.

28. The system of claim 15, further comprising determining that the mobile device is capturing a real-time video stream comprising a depiction of the product prior to presenting the indicator associated with the product.

29. A computer program product for providing offers that are associated with products, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program code portions embodied therein, the computer-readable program code portions comprising:

an executable portion configured for building a directory of data relating to products, the directory further comprising data relating to user product preferences, previous product purchases, and/or product recommendations;

an executable portion configured for identifying one or more products proximate in location to a mobile device;

an executable portion configured for recognizing the one or more products proximate in location to the mobile device as a products in the directory;

an executable portion configured for matching the recognized one or more products with offers associated with the product; and

an executable portion configured for presenting, via the mobile device of the user, an indicator associated with the product based on the recognition of the one or more products within the directory.

30. The computer program product of claim 29, wherein the directory comprises manually inputted list data, wherein the list data indicates user products preferences.

31. The computer program product of claim 29, wherein previous product purchases are provided by financial institution recognition of user purchase history.

32. The computer program product of claim 29, wherein identifying products further comprises capturing, via the mobile device, images of the one or more products.

33. The computer program product of claim 32, wherein capturing images further comprises implementing object recognition processing to identify one or more images that correspond to one or more products.

34. The computer program product of claim 29, wherein identifying products further comprises capturing real-time imaging of the one or more products.

35. The computer program product of claim 29, wherein identifying products further comprises determining a location of the mobile device and determining, the one or more products based on the determined location.

36. The computer program product of claim 29, wherein presenting an indicator associated with the product comprises displaying the indicator on a display of the mobile device.

37. The computer program product of claim 29, wherein presenting an indicator associated with the product comprises superimposing the indicator over real-time video that is captured by the mobile device.

38. The computer program product of claim 29, wherein the indicator is selectable by the user.

39. The computer program product of claim 29, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on products the user has previous purchases.

40. The computer program product of claim 29, wherein the indicator, upon being selected, provides recognition of a product based on the directory wherein the directory is based at least in part on manually inputted user product preferences.

41. The computer program product of claim 29, wherein the indicator, upon being selected, provides a promotional offer for purchase of the product.

42. The computer program product of claim 29, further comprising determining that the mobile device is capturing a real-time video stream comprising a depiction of the product prior to presenting the indicator associated with the product.