APPARATUS FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT, MOBILE TERMINAL FOR PLAYING RELATED ADVERTISEMENT, AND METHOD FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT
First Claim
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1. An apparatus for providing related advertisements, comprising:
- a communication unit for receiving ID (identifier) information required for searching for advertisements related to a broadcast advertisement and transmitting converted related advertisements to a mobile terminal;
a search unit for searching for the related advertisements by means of the ID information; and
a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal.
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Abstract
Disclosed is an apparatus for providing personalized related advertisements including: a communication unit for receiving ID information required for searching for advertisements related to a broadcast advertisement and for transmitting converted related advertisements to a mobile terminal; a search unit for searching for the related advertisements by means of the ID information; and a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal.
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Citations
14 Claims
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1. An apparatus for providing related advertisements, comprising:
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a communication unit for receiving ID (identifier) information required for searching for advertisements related to a broadcast advertisement and transmitting converted related advertisements to a mobile terminal; a search unit for searching for the related advertisements by means of the ID information; and a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal. - View Dependent Claims (2, 3, 4)
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5. A mobile terminal for playing related advertisements, comprising:
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an ID information communication unit for requesting ID information used for receiving advertisements related to a broadcast advertisement in a broadcast terminal which plays the broadcast advertisement and for receiving the requested ID information; a related advertisement communication unit for requesting the related advertisements to the apparatus for providing related advertisements by means of the ID information and for receiving the requested related advertisements; and a related advertisement play unit for playing the received related advertisement. - View Dependent Claims (6, 7, 8, 9)
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10. A method for providing personalized related advertisements, comprising:
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receiving ID information used for searching for advertisements related to a broadcast advertisement; searching for related advertisements by means of the received ID information; converting the searched related advertisements to a format to be played in a mobile terminal; and transmitting the converted related advertisements to the mobile terminal. - View Dependent Claims (11, 12, 13, 14)
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Specification