APPARATUS FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT, MOBILE TERMINAL FOR PLAYING RELATED ADVERTISEMENT, AND METHOD FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT

• US 20120232990A1
• Filed: 01/27/2012
• Published: 09/13/2012
• Est. Priority Date: 03/11/2011
• Status: Abandoned Application

• Current Assignee: Electronics and Telecommunications Research Institute
• Original Assignee: Electronics and Telecommunications Research Institute
• Inventors: HONG, Jin Woo, AHN, Chung Hyun, PARK, Min Sik
• Application Number:
  US13/360,047
• Publication Number:
  US 20120232990A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Disclosed is an apparatus for providing personalized related advertisements including: a communication unit for receiving ID information required for searching for advertisements related to a broadcast advertisement and for transmitting converted related advertisements to a mobile terminal; a search unit for searching for the related advertisements by means of the ID information; and a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal.

Claims

1. An apparatus for providing related advertisements, comprising:

a communication unit for receiving ID (identifier) information required for searching for advertisements related to a broadcast advertisement and transmitting converted related advertisements to a mobile terminal;

a search unit for searching for the related advertisements by means of the ID information; and

a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal.

2. The apparatus of claim 1, wherein the communication unit receives ID information used for searching for advertisements related to a broadcast advertisement from the mobile terminal.

3. The apparatus of claim 1, wherein the search unit searches for the related advertisements by means of ID codes included in the video of a broadcast advertisement.

4. The apparatus of claim 1, wherein the ID information comprises a URL (Uniform Resource Locator) address for searching for the related advertisements included in the broadcast advertisement by means of the Internet browser.

5. A mobile terminal for playing related advertisements, comprising:

an ID information communication unit for requesting ID information used for receiving advertisements related to a broadcast advertisement in a broadcast terminal which plays the broadcast advertisement and for receiving the requested ID information;

a related advertisement communication unit for requesting the related advertisements to the apparatus for providing related advertisements by means of the ID information and for receiving the requested related advertisements; and

a related advertisement play unit for playing the received related advertisement.

6. The mobile terminal of claim 5, further comprising:

an ID information extraction unit for analyzing ID codes transmitted together with the broadcast advertisement and for extracting ID information used for searching for advertisements related to the broadcast advertisement.

7. The mobile terminal of claim 5, wherein the related advertisements are provided as contents to be played by the Internet browser.

8. The mobile terminal of claim 5, further comprising:

an input unit for receiving a user'"'"'s input requesting ID information used for receiving advertisements related to the broadcast advertisement.

9. The mobile terminal of claim 5, wherein the play unit plays related advertisements in real time while the broadcast advertisement is on the air.

10. A method for providing personalized related advertisements, comprising:

receiving ID information used for searching for advertisements related to a broadcast advertisement;

searching for related advertisements by means of the received ID information;

converting the searched related advertisements to a format to be played in a mobile terminal; and

transmitting the converted related advertisements to the mobile terminal.

11. The method of claim 10, further comprising:

analyzing ID codes included in broadcast advertisement video to extract ID information related to the broadcast advertisement.

12. The method of claim 10, further comprising:

converting the related advertisements included in the broadcast advertisement to a format of contents to be played by the Internet browser.

13. The method of claim 10, wherein the receiving of the ID information is to receive ID information from a mobile terminal.

14. The method of claim 10, further comprising:

analyzing the ID codes transmitted in real time together with the currently received broadcast advertisement to extract related advertisement ID information.