METHODS AND SYSTEMS FOR PROCESSING SOCIAL MEDIA DATA

• US 20120233212A1
• Filed: 03/08/2012
• Published: 09/13/2012
• Est. Priority Date: 03/10/2011
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Newton, Christopher Daniel, Hatchard, Derek Brian, Beatty, Timothy Frederic, Picot, Gregory Marc
• Granted Patent: US 8,949,270 B2
• Time in Patent Office: Days
• US Class Current: 707/774
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems are provided for processing social media data. The method includes receiving a request from a user for social media analytics of social media data; sending the social media data to a first analytics provider and a second analytics provider; receiving first analytics data from the first data analytics provider and second analytics data from the second analytics provider; storing the first analytics data and the second analytics data in a database; and presenting the first analytics data and the second analytics data to the user.

Claims

1. A method for processing social media data, comprising the steps of:

receiving a request from a user for social media analytics of social media data;

sending the social media data to a first analytics provider and a second analytics provider;

receiving first analytics data from the first data analytics provider and second analytics data from the second analytics provider;

storing the first analytics data and the second analytics data in a database; and

presenting the first analytics data and the second analytics data to the user.

2. The method of claim 1, wherein further comprising receiving a subscription from the user associated with the first analytics provider and the second analytics provider.

3. The method of claim 1, further comprising the step of retrieving the social media data from social media sources.

4. The method of claim 1, wherein the storing step comprises storing the first analytics data and the second analytics data in a document-based, non-hierarchical database.

5. The method of claim 1, wherein the sending step comprises

gathering social media documents associated with the social media data;

and

placing a first set of the social media documents in a first queue associated with the first analytics provider and a second set of social media documents in a second queue associated with the second analytics provider.

6. The method of claim 5, wherein sending step further comprises

fetching the first set of social media documents from the first queue and sending the first set of documents to a first adapter for transfer to the first analytics provider;

and

fetching the second set of social media documents from the second queue and sending the second set of documents to a second adapter for transfer to the second analytics provider.

7. The method of claim 6, wherein the receiving step comprises

receiving the first analytics data from the first analytics provider at the first adapter;

and

receiving the second analytics data from the second analytics provider at the second adapter.

8. The method of claim 1, wherein the presenting step comprises

generating an analytics request with a query submodule;

and

retrieving the first analytics data and the second analytics data based on the analytics request.

9. The method of claim 8, wherein the retrieving step comprises retrieving the first analytics data and the second analytics data with a plurality of minion units and a plurality of cache units.

10. The method of claim 9, wherein the retrieving step further comprises

determining if the first analytics data and the second analytics data are in the plurality of cache units;

and

retrieving, if the first analytics data and the second analytics data are not in the plurality of cache units, the first analytics data and the second analytics data from the database and storing the first analytics data and the second analytics data in the plurality of cache units.

11. The method of claim 10, wherein the retrieving step further comprises aggregating the first analytics data and the second analytics data from the plurality of cache units.

12. The method of claim 1, wherein the storing step comprises storing the first analytics data and the second analytics data in a multi-tenant database system.

13. A system processing social media data, comprising:

a computer, having a processor and a computer readable storage medium storing computer readable instructions for execution by the processor, to form the following modules;

a subscription module configured to receive a request from a user for social media analytics of social media data;

an analytics acquisition module configured to send the social media data to a first analytics provider and a second analytics provider, to receive first analytics data from the first data analytics provider and second analytics data from the second analytics provider, and to store the first analytics data and the second analytics data in a database; and

a data presentation module configured to present the first analytics data and the second analytics data to the user.

14. The system of claim 13, wherein the subscription module is configured to receive a subscription from the user associated with the first analytics provider and the second analytics provider.

15. The system of claim 13, wherein the modules further comprise a social media acquisition module configured to retrieve the social media data from social media sources.

16. The system of claim 13, further comprising a document-based, non-hierarchical database configured to store the first analytics data and the second analytics data.

17. The system of claim 16, wherein the database is a multi-tenant database system.

18. The system of claim 13, wherein the analytics acquisition module is further configured to

gather social media documents associated with the social media data;

and

place a first set of the social media documents in a first queue associated with the first analytics provider and a second set of social media documents in a second queue associated with the second analytics provider.

19. The system of claim 18, wherein the analytics acquisition module is further configured to

fetch the first set of social media documents from the first queue and send the first set of documents to a first adapter for transfer to the first analytics provider;

and

fetch the second set of social media documents from the second queue and send the second set of documents to a second adapter for transfer to the second analytics provider.

20. A method for processing social media data, comprising the steps of:

receiving a subscription from a user selecting a first analytics provider and a second analytics provider;

retrieving the social media data from social media sources based on the subscription;

placing the social media data in a first queue associated with the first analytics provider and the social media data in a second queue associated with the second analytics provider;

sending the social media data to the first analytics provider and the second analytics provider;

receiving first analytics data from the first data analytics provider and second analytics data from the second analytics provider;

storing the first analytics data and the second analytics data in a database;

retrieving the first analytics data and the second analytics data with a plurality of minion units and a plurality of cache units; and

presenting the first analytics data and the second analytics data to the user.