SYSTEM AND METHOD FOR UTILIZING AUDIO ENCODING FOR MEASURING MEDIA EXPOSURE WITH ENVIRONMENTAL MASKING
First Claim
1. A method for measuring and communicating media exposure, comprising the steps of:
- receiving data in a user device from a computer network;
obtaining first characteristic data from the data in the user device;
generating a predetermined sound in the user device in response to receiving the data, wherein the sound comprises environmental audio;
encoding the sound with second characteristic data; and
transmitting the encoded sound to a remote location for media exposure processing.
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Accused Products
Abstract
An audio beacon system, apparatus and method for collecting information on a panelist'"'"'s exposure to media. An audio beacon is configured as on-device encoding technology that is operative in a processing device (e.g., cell phone, PDA, PC) to enable the device to encode an environmental sound and transmit it for a predetermined period of time. The acoustically transmitted data is received and processed by a portable audience measurement device, such as Arbitron'"'"'s Personal People Meter™ (“PPM”), or other specially equipped portable device to enable audience measurement systems to achieve higher levels of detail on panel member activity and greater association of measurement devices to their respective users.
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Citations
18 Claims
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1. A method for measuring and communicating media exposure, comprising the steps of:
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receiving data in a user device from a computer network; obtaining first characteristic data from the data in the user device; generating a predetermined sound in the user device in response to receiving the data, wherein the sound comprises environmental audio; encoding the sound with second characteristic data; and transmitting the encoded sound to a remote location for media exposure processing. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for measuring and communicating media exposure, comprising the steps of:
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receiving media data in a user device, said media data comprising audio data; obtaining first characteristic data from the media data in the user device; sampling at least a portion of the audio data in the user device, wherein the sampled portion is processed in the user device to be subsequently formed as an audio signature; generating predetermined sound in the user device in response to receiving the media data, wherein the sound comprises environmental audio; encoding the sound with second characteristic data; and transmitting the encoded sound to a remote location for media exposure processing - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method for measuring media exposure in a processing system, the method comprising the steps of:
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receiving first characteristic data related to data that was accessed at a user device; receiving second characteristic data related to the media data, the second characteristic data being different from the first characteristic data, wherein said second characteristic data is formed from previous acoustic encoding performed on an environmental sound generated at the user device in response to the user device accessing the data; and correlating the first and second characteristic data to determine a level of media exposure. - View Dependent Claims (15, 16, 17, 18)
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Specification