METHOD AND PROCESS OF USING A SOCIAL NETWORK TO RETARGET A PERSONAL ADVERTISEMENT

• US 20120239497A1
• Filed: 03/17/2011
• Published: 09/20/2012
• Est. Priority Date: 03/17/2011
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Nuzzi, Frank Anthony
• Application Number:
  US13/050,827
• Publication Number:
  US 20120239497A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In various exemplary embodiments, a system, a method, and a related non-transitory computer-readable storage medium, of targeting advertisements based on a lifestyle change for an individual is disclosed. The method includes scanning a plurality of social sites to determine the lifestyle change and making a determination whether one or more keywords related to the lifestyle change are found in at least one of the plurality of social sites. Based on the determination that the one or more keywords are found in at least one of the plurality of social sites, the method continues with querying an end-user of the at least one of the plurality of social sites, determining an event related to the lifestyle change, matching an advertisement targeted to the event, and electronically sending the targeted advertisement to either the end-user or the individual.

Claims

1. A method of targeting advertisements based on a lifestyle change for an individual, the method comprising:

scanning, using one or more processors, a plurality of social sites to determine the lifestyle change;

making a determination whether one or more keywords related to the lifestyle change are found in at least one of the plurality of social sites; and

based on the determination that the one or more keywords are found in the at least one of the plurality of social sites

querying an end-user of the at least one of the plurality of social sites;

determining an event related to the lifestyle change;

matching an advertisement targeted to the event; and

electronically sending the targeted advertisement.

2. The method of claim 1, further comprising:

determining an identity of the individual undergoing the lifestyle change; and

electronically sending the targeted advertisement to the individual.

3. The method of claim 1, wherein the targeted advertisement is electronically sent to the end-user.

4. The method of claim 1, further comprising:

electronically collecting information from the plurality of social sites;

storing the collected information in an events database; and

analyzing the collected information for the event related to the lifestyle change.

5. The method of claim 4, further comprising searching HTML data from websites and blogs in the plurality of social sites utilizing web crawlers to collect the information.

6. The method of claim 4, wherein the collected information includes historical and chronological information.

7. The method of claim 6, further comprising analyzing the historical and chronological information to make a determination of an identity of the individual.

8. The method of claim 1, further comprising sending additional queries to the end-user to determine the individual undergoing the lifestyle change.

9. The method of claim 1, further comprising adding an event/advertisement combination to an events database once the advertisement has been matched to the event.

10. A system to target advertisements based on a lifestyle change for an individual, the system comprising:

a server, having one or more processors, to scan conversations on a plurality of social sites to determine the lifestyle change;

an event database to store and analyze at least portions of the conversations related to the lifestyle change, the event database further to determine an event related to the lifestyle change;

an advertisement database to match an advertisement targeted to the event; and

an advertisement server to electronically send the targeted advertisement.

11. The system of claim 10, wherein the event database is further to determine an identity of the individual undergoing the lifestyle change;

and

the advertisement server is further to electronically send the targeted advertisement to the individual.

12. The system of claim 10, wherein the event database is further to search HTML data from websites and blogs in the plurality of social sites utilizing web crawlers to collect information.

13. The system of claim 12, wherein the collected information includes historical and chronological information.

14. The system of claim 13, wherein the event database is further to analyze the historical and chronological information to make a determination of an identity of the individual.

15. The system of claim 10, wherein the event database is further to send one or more queries to an end-user of at least one of the plurality of social sites to determine the individual undergoing the lifestyle change.

16. A non-transitory computer-readable storage medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, the operation comprising:

scanning a plurality of social sites to determine a lifestyle change of an individual;

making a determination whether one or more keywords related to the lifestyle change are found in at least one of the plurality of social sites; and

based on the determination that the one or more keywords are found in the at least one of the plurality of social sites

querying an end-user of the at least one of the plurality of social sites;

determining an event related to the lifestyle change;

matching an advertisement targeted to the event; and

electronically sending the targeted advertisement.

17. The non-transitory computer-readable storage medium of claim 16, wherein the operation further comprises:

electronically collecting information from the plurality of social sites;

storing the collected information in an events database; and

analyzing the collected information for the event related to the lifestyle change.

18. The non-transitory computer-readable storage medium of claim 16, wherein the operation further comprises searching HTML data from websites and blogs in the plurality of social sites utilizing web crawlers to collect information.

19. The non-transitory computer-readable storage medium of claim 18, wherein the collected information includes historical and chronological information.

20. The non-transitory computer-readable storage medium of claim 19, wherein the operation further comprises analyzing the historical and chronological information to make a determination of an identity of the individual.