SYSTEMS AND METHODS FOR REAL-TIME ALLOCATION OF DIGITAL CONTENT

• US 20120239508A1
• Filed: 05/30/2012
• Published: 09/20/2012
• Est. Priority Date: 11/09/2006
• Status: Abandoned Application

• Current Assignee: Douglas J. Deangelis
• Original Assignee: Douglas J. Deangelis
• Inventors: DEANGELIS, Douglas J.
• Application Number:
  US13/483,901
• Publication Number:
  US 20120239508A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Systems, methods, and software products allocate digital content in real time. Real-time digital content allocation includes processing sign, sales and buying parameters for a digital sign in a sign database. Real-time digital content allocation also includes processing digital content in a submitted database; permitting access to the submitted database by a digital sign owner, for review of the digital content; saving digital content approved by the digital sign owner to an approved content database; processing bidding parameters for a time slot on the digital sign; auctioning the time slot to providers of the approved digital content; distributing digital content to the digital sign; and airing winning digital content during the time slot.

Claims

1. A computer-implemented system for real-time allocation of digital content to a digital sign, comprising:

an interface for receiving information indicative of a real-time event proximate the digital sign; and

an auction engine, comprising instructions stored on machine readable media and executed by a processor, for selecting the digital content for display on the digital sign based upon the information.

2. The system of claim 1, further comprising:

an approved content database for storing digital content that is approved by an owner of the digital sign for display on the digital sign; and

bidding parameters, associated with the digital content, for entering into the auction, the bidding parameters defining a bid value based at least in part upon the information;

wherein the auction engine evaluates the bidding parameters to select the digital content for display on the digital sign.

3. The system of claim 2, wherein the bidding parameters define a formula for calculating the bid value based upon the information.

4. The system of claim 3, wherein the information is a trigger that causes the bidding parameters to be entered into the auction.

5. The system of claim 4, wherein the trigger is a score feed for a sporting event near the location of the digital sign.

6. The system of claim 1, further comprising seller parameters of the digital sign for defining a dynamic reserve value based at least in part upon the information, wherein the auction engine selects the digital content based upon the seller parameters.

7. The system of claim 1, further comprising a sensor proximate the sign for sensing the real-time event.

8. The system of claim 1, wherein the sensor measures speed of traffic passing the digital sign.

9. A computer-implemented method for real-time allocation of digital content to a digital sign, comprising:

receiving information of a real-time event proximate the sign;

selecting the digital content for display on the digital sign based upon an auction, wherein the auction selects the digital content based upon the information; and

displaying the digital content on the digital sign.

10. The method of claim 9, further comprising:

storing a plurality of digital content that is approved for display on the digital sign within an approved content database; and

sending the digital content to the digital sign from the approved digital content database.

11. The method of claim 9, further comprising receiving seller parameters defining a dynamic reserve value based at least in part upon the information, wherein the step of selecting the digital content is based upon the seller parameters.

12. The method of claim 9, further comprising receiving bidding parameters for the digital content, wherein the bidding parameters define a bid value for the digital content based at least in part upon the information.

13. The method of claim 12, wherein the bidding parameters have a value defining whether or not to enter the bid based upon the information.

14. The method of claim 9, wherein the information is a trigger to activate the auction.

15. The method of claim 14, wherein the trigger comprises a sporting event, and wherein the sign is located proximate the sporting event.

16. The method of claim 15, wherein the sporting event is selected from the group consisting of a run, a basket, a goal, an ace, a fight, a close score, a tie, a win, a loss and a play by a selected athlete.

17. The method of claim 14, the trigger comprising a traffic jam on a highway, wherein the sign is located proximate the highway.

18. The method of claim 9, wherein the step of entering a bid comprises entering parameters that govern bidding within the auction based upon the information.

19. The method of claim 18, bidding parameters comprising one or more of intervals between play of content, maximum bid, a bidding function and a bidding equation.

20. A digital sign for displaying digital content provided by an auction system that is remote from the digital sign, comprising:

a sensor for sensing a condition proximate the digital sign;

a communication interface for sending information associated with the condition to the auction system and for receiving the digital content from the auction system; and

a display for displaying the digital content;

wherein the auction system selects the digital content based at least in part upon the information.

21. The digital sign of claim 20, wherein selection of the digital content for display occurs substantially in real-time in response to receipt of the information by the auction system.