DEVICE AND METHOD FOR RECOGNIZING USER BEHAVIOR

• US 20120239607A1
• Filed: 01/11/2012
• Published: 09/20/2012
• Est. Priority Date: 03/18/2011
• Status: Abandoned Application

• Current Assignee: NEC China Co Ltd (NEC Corporation)
• Original Assignee: NEC China Co Ltd (NEC Corporation)
• Inventors: Zhang, Weili, Wu, Tao, Li, Chenghai, RAO, JIA
• Application Number:
  US13/348,017
• Publication Number:
  US 20120239607A1
• Time in Patent Office: Days
• US Class Current: 706/58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A device for recognizing user behavior is provided, which includes: a position data receiving unit configured to receive user position data and adjust the data based on time to obtain user position data in time series; a data pretreating unit configured to pretreat the user position data in time series; a feature vector extracting unit configured to extract a feature vector for recognizing a type of a user activity according to the pretreated user position data; and a user behavior recognizing unit configured to recognize the type of a user activity according to the feature vector extracted by the feature vector extracting unit and to obtain behavior features of the user. A method for recognizing user behavior is also provided. Deep level behavior features of the user can be obtained, such that the recognition result for each user can be more accurate and richer.

Claims

1. A device for recognizing user behavior, the device comprising:

a position data receiving unit configured to receive user position data and adjust the data based on time to obtain user position data in time series;

a data pretreating unit configured to pretreat the user position data in time series;

a feature vector extracting unit configured to extract a feature vector for recognizing a type of a user activity according to the pretreated user position data; and

a user behavior recognizing unit configured to recognize the type of a user activity according to the feature vector extracted by the feature vector extracting unit and to obtain behavior features of the user.

2. The device according to claim 1, wherein the user position data in time series comprise user identification information, geographical position information, and time information.

3. The device according to claim 1, wherein the data pretreating unit is configured to obtain a user trip chain and user activity regions from the user position data in time series, and to obtain user activity optional positions in connection with Point of Interest information of a digital electronic map.

4. The device according to claim 1, wherein the feature vector extracted by the feature vector extracting unit comprises time-based and space-based vectors for a user trip chain and time-based and space-based vectors for a user activity.

5. The device according to claim 4, wherein the time-based vector for a user trip chain comprises a ratio of start time of the trip chain to a whole day, a ratio of duration of the trip chain to a whole day, a ratio of start time of a main activity to a whole day, a ratio of duration of a main activity to a whole day, a ratio of duration of all the activities to duration of the trip chain, a ratio of an average of duration of all the activities to duration of the trip chain, a standard deviation of a ratio of duration of distributed activities to duration of the trip chain, and a ratio of duration of a main activity to duration of all the activities in the trip chain.

6. The device according to claim 4, wherein the space-based vector for a user trip chain comprises a ratio of a length of the trip chain to a maximal length of the trip chain, a ratio of a radius of the trip chain to a length of the trip chain, a ratio of a distance a main activity departs from home to a length of the trip chain, a ratio of an average of distances between the activities to a length of the trip chain, and a standard deviation of distances between the activities.

7. The device according to claim 4, wherein the time-based vector for a user activity comprises a ratio of start time of an activity to a whole day, a ratio of duration of an activity to a whole day, a ratio of a difference between start time of an activity and start time of the trip chain to duration of the trip chain, a ratio of duration of an activity to duration of the trip chain, a ratio of a difference between start time of an activity and end time of the previous activity to duration of the trip chain, a ratio of a difference between end time of an activity and start time of the next activity to duration of the trip chain, a ratio of duration of an activity to duration of a main activity, a ratio of a difference between start time of an activity and end time of a main activity to duration of the trip chain, and a ratio of a difference between start time of a main activity and end time of an activity to duration of the trip chain.

8. The device according to claim 4, wherein the space-based vector for a user activity comprises a ratio of a distance an activity departs from home to a length of the trip chain, a ratio of distances between an activity and the previous activity to a length of the trip chain, a ratio of distances between an activity and the next activity to a length of the trip chain, a ratio of a difference between distance from an activity to home and distance from a main activity to home to a length of the trip chain, and a ratio of a difference between distance an activity departs from home and distance a main activity departs from home to a length of the trip chain.

9. The device according to claim 1, wherein the user behavior recognizing unit comprises a classifier based on Support Vector Machine.

10. The device according to claim 1, further comprising:

a user behavior gathering unit configured to associate behavior features of a user with the user'"'"'s information through a user identification, and to gather feature data of a plurality of users in a certain region to obtain feature information of the region.

11. A method for recognizing user behavior, the method comprising:

receiving user position data and adjusting the data based on time to obtain user position data in time series;

pretreating the user position data in time series;

extracting a feature vector for recognizing a type of a user activity according to the pretreated user position data; and

recognizing the type of a user activity according to the feature vector so as to obtain behavior features of the user.

12. The method according to claim 11, wherein the user position data in time series comprise user identification information, geographical position information, and time information.

13. The method according to claim 11, wherein the step of pretreating comprises obtaining a user trip chain and user activity regions from the user position data in time series, and obtaining user activity optional positions in connection with Point of Interest information of a digital electronic map.

14. The method according to claim 11, wherein the feature vector comprises time-based and space-based vectors for a user trip chain and time-based and space-based vectors for a user activity.

15. The method according to claim 14, wherein the time-based vector for a user trip chain comprises a ratio of start time of the trip chain to a whole day, a ratio of duration of the trip chain to a whole day, a ratio of start time of a main activity to a whole day, a ratio of duration of a main activity to a whole day, a ratio of duration of all the activities to duration of the trip chain, a ratio of an average of duration of all the activities to duration of the trip chain, a standard deviation of a ratio of duration of distributed activities to duration of the trip chain, and a ratio of duration of a main activity to duration of all the activities in the trip chain.

16. The method according to claim 14, wherein the space-based vector for a user trip chain comprises a ratio of a length of the trip chain to a maximal length of the trip chain, a ratio of a radius of the trip chain to a length of the trip chain, a ratio of a distance a main activity departs from home to a length of the trip chain, a ratio of an average of distances between the activities to a length of the trip chain, and a standard deviation of distances between the activities.

17. The method according to claim 14, wherein the time-based vector for a user activity comprises a ratio of start time of an activity to a whole day, a ratio of duration of an activity to a whole day, a ratio of a difference between start time of an activity and start time of the trip chain to duration of the trip chain, a ratio of duration of an activity to duration of the trip chain, a ratio of a difference between start time of an activity and end time of the previous activity to duration of the trip chain, a ratio of a difference between end time of an activity and start time of the next activity to duration of the trip chain, a ratio of duration of an activity to duration of a main activity, a ratio of a difference between start time of an activity and end time of a main activity to duration of the trip chain, and a ratio of a difference between start time of a main activity and end time of an activity to duration of the trip chain.

18. The method according to claim 14, wherein the space-based vector for a user activity comprises a ratio of a distance an activity departs from home to a length of the trip chain, a ratio of distances between an activity and the previous activity to a length of the trip chain, a ratio of distances between an activity and the next activity to a length of the trip chain, a ratio of a difference between distance from an activity to home and distance from a main activity to home to a length of the trip chain, and a ratio of a difference between distance an activity departs from home and distance a main activity departs from home to a length of the trip chain.

19. The method according to claim 11, wherein a classifier based on Support Vector Machine is employed to recognize the type of a user activity according to the feature vector so as to obtain features of the user behavior.

20. The method according to claim 11, further comprising:

associating behavior features of a user with the user'"'"'s information through a user identification, and

gathering feature data of a plurality of users in a certain region to obtain feature information of the region.