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Associating Website Clicks with Links on a Web Page

  • US 20120239675A1
  • Filed: 05/31/2012
  • Published: 09/20/2012
  • Est. Priority Date: 03/04/2003
  • Status: Abandoned Application
First Claim
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1. A method of identifying which of a plurality of user-activatable objects on a web page has been activated by a user, comprising:

  • receiving a communication indicating user activation of an object in a plurality of objects on a web page, the communication comprising;

    an object identifier; and

    additional identifying indicia for the object;

    comparing the object identifier and the additional identifying indicia of the user-activated object with a plurality of stored records comprising object identifiers and additional identifying indicia;

    determining that the object identifier and additional identifying indicia of the user-activated object do not match an object identifier and additional identifying indicia of the plurality of stored records;

    responsive to determining that the object identifier and additional identifying indicia of the user-activated object do not match an object identifier and additional identifying indicia of the plurality of stored records, comparing the object identifier of the received communication to predetermined tolerance factors corresponding to the object identifiers of the plurality of stored records; and

    responsive to determining that the object identifier of the user-activated object is within a predetermined tolerance factor with respect to an object identifier of a particular one of the plurality of the stored records, and the particular one of the stored records having additional identifying indicia matching the additional identifying indicia of the user-activated object;

    indicating a match between the user-activated object and the particular one of the stored records.

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