METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
First Claim
1. A method to monitor media exposure, the method comprising:
- receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer;
determining if the client computer is known;
if the client computer is not known, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and
if the client computer is known, logging an impression of the media.
10 Assignments
0 Petitions
Accused Products
Abstract
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
193 Citations
84 Claims
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1. A method to monitor media exposure, the method comprising:
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receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer; determining if the client computer is known; if the client computer is not known, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and if the client computer is known, logging an impression of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. An apparatus to monitor media exposure, the apparatus comprising:
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a communication interface to; receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, and if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer a data structure to log an impression of the media if the client computer is known. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A tangible machine accessible medium having instructions stored thereon that, when executed, cause a machine to at least:
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receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer; determine if the client computer is known; if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and if the client computer is known, log an impression of the media. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A method of expanding an audience measurement panel, comprising:
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determining if a received indication identifying access to media was sent by a member of the audience measurement panel; if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forwarding the indication to a social network provider; and if the indication was sent by a user of the social network provider, receiving a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (65, 66, 67, 68, 69, 70)
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71. An apparatus to expand an audience measurement panel, comprising:
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a comparator to determine if a received indication identifying access to media was sent by a member of the audience measurement panel; a communication interface to, if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forward the indication to a social network provider; and a report generator to, if the indication was sent by a user of the social network provider, receive a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (72, 73, 74, 75, 76, 77)
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78. A machine accessible medium having instructions stored thereon that, when executed, cause a machine to at least:
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determine if a received indication identifying access to media was sent by a member of the audience measurement panel; if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forward the indication to a social network provider; and if the indication was sent by a user of the social network provider, receive a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (79, 80, 81, 82, 83, 84)
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Specification