Synchronizing Interactive Digital Advertisements displayed on client devices with television commercials

• US 20120240151A1
• Filed: 03/16/2012
• Published: 09/20/2012
• Est. Priority Date: 03/16/2011
• Status: Abandoned Application

• Current Assignee: Seth Daniel Tapper
• Original Assignee: Seth Daniel Tapper
• Inventors: Tapper, Seth Daniel
• Application Number:
  US13/422,081
• Publication Number:
  US 20120240151A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/4112 having fewer capabilities than the client, e.g. thin client having less processing power or no tuning capabilities
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for the real time detection of an advertisement on a particular television channel or in a video stream, the development of a probability that the user of a client device such as a laptop, tablet or mobile phone (other than the device displaying the television channel or video stream, e.g. a Television) is viewing that particular television channel or video stream and the real time provision of an associated interactive digital advertisement to the user'"'"'s client device, such as a laptop, tablet or smart phone. The system is composed of a series of software processes running on computer servers. Such servers comprising a microprocessor, data base, input device and output device wherein said data base comprises computer readable instructions stored in fixed memory or other digital storage system and executable by said microprocessor.

Claims

1. A method for presenting an Interactive Digital Ad to a Client Device, said Interactive Digital Ad being associated with an advertisement being played in the presence of said Client Device, said method comprising the steps of:

a. the real time detection of said advertisement, said advertisement being played on a television channel or in a video stream;

b. the development of a probability that the user of said Client Device is viewing said television channel or video stream; and

c. the real time provision of said associated Interactive Digital Advertisement to said Client Device;

wherein said steps are carried out by at least one server in communication with said client device, said server comprising a microprocessor, a database, an input device and an output device and wherein said database comprises computer readable instructions stored in fixed memory or other digital storage system to cause said server to carry out said steps.

2. The method of claim 1 wherein said advertisement is a Television Commercial.

3. The method of claim 2 wherein said Television Commercial currently playing in a video stream or on a TV Channel is determined by Server Side Finger Printing.

4. The method of claim 2 wherein said Television Commercial currently playing in a video stream or on a TV Channel is determined by Client Side Audio Detection.

5. The method of claim 2 wherein said Television Commercial currently playing in a video stream or on a TV Channel is determined by Server to Server TV Spot Reporting by a Video Aggregator, a Video Distributor or the combination thereof.

6. The method of claim 1 wherein said Video Stream or TV Channel a User is Probably Watching is determined using client side Audio Sampling.

7. The method of claim 1 wherein said Video Stream or TV Channel a User is Probably Watching is determined using messaging from the TV or Set Top Box.

8. The method of claim 1 wherein said Video Stream or TV Channel a User is Probably Watching is determined because the client device acts as the Television/Cable Remote Control.

9. The method of claim 1 wherein said Video Stream or TV Channel a User is Probably Watching is determined because the user is asked or volunteers the information.

10. The method of claim 1 wherein the Video Stream or TV Channel a User is Probably Watching is determined because the user is interacting with content designed to be used while watching a program.

11. The method of claim 1 wherein the Video Stream or TV Channel a User is Probably Watching is determined because of information that the user is interested in or a fan of a show, video stream or TV Channel.

12. The method of claim 1 wherein the Video Stream or TV Channel a User is Probably Watching is determined because of information a user was recently watching a program on said Video Stream or TV Channel.

13. The method of claim 2 wherein said Interactive Digital Ad is matched to the currently playing TV Commercial in a video stream or TV Channel and to the demographic and or psychographic profile of the user of a client device by client side targeting.

14. The method of claim 2 wherein said Interactive Digital Ad is matched to the currently playing TV Commercial in a video stream or TV Channel and to the demographic and or psychographic profile of the user of a client device by Ad Server targeting.

15. The method of claim 1 wherein said Interactive Digital Ad is served to the correct client devices in real time to match the playing of a television commercial in a video stream of TV Channel by a method of persistent server connection.

16. The method of claim 1 wherein said Interactive Digital Ad is served to the correct client devices in real time to match the playing of a television commercial in a video stream of TV Channel by a method of frequent polling.

17. The method of claim 1 wherein said Interactive Digital Ad is served to the correct client devices in real time to match the playing of a television commercial in a video stream of TV Channel by a method of server to server ad delivery.

18. A system for presenting an Interactive Digital Ad to a Client Device, said Interactive Digital Ad being associated with an advertisement being played in the presence of said Client Device, said system comprising a microprocessor, a database, an input device and an output device and wherein said database comprises computer readable instructions stored in fixed memory or other digital storage system to cause said server to carry out the steps of:

a. the real time detection of said advertisement, said advertisement being played on a television channel or in a video stream;

b. the development of a probability that the user of said Client Device is viewing said television channel or video stream; and

c. the real time provision of said associated Interactive Digital Advertisement to said Client Device;

wherein said server is in communication with said Client Device.