SYSTEM AND METHOD FOR DETERMINIMG CONTEXTUAL CHARACTERISTICS OF MEDIA EXPOSURE DATA

• US 20120245978A1
• Filed: 12/30/2011
• Published: 09/27/2012
• Est. Priority Date: 07/12/2006
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Arbitron Inc. (MOOD Media Corporation)
• Inventors: STAVROPOULOS, JOHN, NEUHAUSER, ALAN, LYNCH, WENDELL, JAIN, ANAND, KUZNETSOV, VLADIMIR, CRYSTAL, JACK
• Application Number:
  US13/341,453
• Publication Number:
  US 20120245978A1
• Time in Patent Office: Days
• US Class Current: 705/7.34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods are disclosed for providing contextual information to research data relating to media exposure. Ambient fingerprints are formed on a device, where the fingerprints are used to establish a logical location where media exposure took place. The ambient signatures are alternately combined with monitored data to provide more robust data sets for contextual processing.

Claims

1. A computer-implemented method for processing media data exposure, comprising:

receiving media on a device;

forming research data from the media, wherein the research data indicates exposure to the media;

forming an environmental ambient fingerprint on the device; and

correlating the fingerprint with the research data to indicate a logical location where the exposure took place.

2. The computer-implemented method of claim 1, further comprising the step of storing monitored data in the device, wherein the monitored data comprises at least one of biometric parameters, location coordinates, user data input, and detected motion of the device.

3. The computer-implemented method of claim 1, wherein the environmental ambient fingerprint comprises a sound recording.

4. The computer-implemented method of claim 3, wherein the environmental ambient fingerprint comprises a histogram of the sound recording from the time domain.

5. The computer-implemented method of claim 3, wherein the environmental ambient fingerprint comprises a spectral representation of the sound recording.

6. The computer-implemented method of claim 1, wherein the research data comprises one of (i) ancillary codes detected from audio and (ii) audio signatures.

7. The computer-implemented method of claim 1, wherein the media data comprises Internet data.

8. A processing device for processing media data exposure, comprising:

an input apparatus for receiving media on a device; and

a processor, operatively coupled to the input apparatus, wherein the processor is configured to form research data from the media, and wherein the research data indicates exposure to the media;

wherein the input apparatus is configured to receive an environmental ambient sound,

and wherein the processor is further configured to form an ambient fingerprint from the sound,

and wherein the processor is configured to correlate the fingerprint with the research data to indicate a logical location where the exposure took place.

9. The processing device of claim 8, further comprising a storage to store monitored data, wherein the monitored data comprises at least one of biometric parameters, location coordinates, user data input, and detected motion of the device.

10. The processing device of claim 8, wherein the input apparatus comprises one of (i) a microphone, and (ii) a microphone and a data connection.

11. The processing device of claim 8, wherein the ambient fingerprint comprises a histogram of the environmental ambient sound from the time domain.

12. The processing device of claim 8, wherein the ambient fingerprint comprises a spectral representation of the environmental ambient sound.

13. The processing device of claim 8, wherein the research data comprises one of (i) ancillary codes detected from audio and (ii) audio signatures.

14. The processing device of claim 8, wherein the media data comprises Internet data.