Advertisement Service
First Claim
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1. A method comprising:
- under control of one or more computer systems configured with specific executable instructions,receiving, from a mobile device, an indication that an advertisement impression is available for display of an advertisement on the mobile device located within or nearby a geographical region;
determining an entity associated with the geographical region;
providing, to one or more advertisers, an offer to provide an advertisement for display in the available impression, wherein the offer includes an identification of the determined entity;
receiving, from at least one of the one or more advertisers, a bid to provide an advertisement for display in the available impression, wherein the advertisement is of a competitor to the entity;
selecting an advertiser to provide an advertisement for display in the available impression based on the received bids; and
providing information to the mobile device for display of the advertisement of the selected advertiser in the available impression.
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Abstract
An advertisement service allows advertisers to obtain a right to provide an advertisement to a mobile device that is located within or nearby a particular geographic region. For instance, the advertisement service may map one or more entities (e.g., retailers, schools, museums, etc.) to a geographic region at which these entities are located. The advertisement service provides an offer to one or more advertisers to provide an advertisement to a mobile device located within or nearby one of these geographic regions. Based on responses received to the offer, the advertisement service provides information to the mobile device for display of an advertisement.
112 Citations
33 Claims
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1. A method comprising:
under control of one or more computer systems configured with specific executable instructions, receiving, from a mobile device, an indication that an advertisement impression is available for display of an advertisement on the mobile device located within or nearby a geographical region; determining an entity associated with the geographical region; providing, to one or more advertisers, an offer to provide an advertisement for display in the available impression, wherein the offer includes an identification of the determined entity; receiving, from at least one of the one or more advertisers, a bid to provide an advertisement for display in the available impression, wherein the advertisement is of a competitor to the entity; selecting an advertiser to provide an advertisement for display in the available impression based on the received bids; and providing information to the mobile device for display of the advertisement of the selected advertiser in the available impression. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. One or more computing devices comprising:
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one or more processors; and one or more computer-readable media storing computer-executable instructions that, when executed, cause one or more processors to perform acts comprising; determining that a mobile device is within a geographic region; determining an entity associated with the determined geographic region; requesting bids from one or more advertisers to provide an advertisement to the mobile device, wherein the one or more advertisers provides a bid based at least in part on the determined entity; selecting at least one bid provided by the one or more advertisers in response to the request for bids to provide an advertisement to the mobile device; and providing information to the mobile device for display of the advertisement associated with the selected at least one bid. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A method comprising:
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under control of one or more computer systems configured with specific executable instructions, defining multiple geographic regions, each geographic region representing at least a portion of an entity; and in response to receiving a geographic location from a mobile device, determining at least one geographic region associated with the received geographic location; and providing bid requests to one or more advertisers to provide an advertisement to the mobile device, the bid requests identifying the at least a portion of an entity corresponding to the determined geographic region. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. One or more computer-readable media storing computer-executable instructions that, when executed, cause one or more processors of a mobile device to perform acts comprising:
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providing location data indicative of a location of the mobile device; and receiving ad content at least partly in response to the providing of the location data, the ad content associated with an advertiser that bid to provide the ad content based at least in part on an entity corresponding to the provided location data. - View Dependent Claims (29, 30, 31, 32, 33)
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Specification