IMPLEMENTING COMPUTER INTERACTION RESPONSE TESTS

• US 20120246008A1
• Filed: 03/23/2011
• Published: 09/27/2012
• Est. Priority Date: 03/23/2011
• Status: Active Grant

• Current Assignee: Kyndryl Incorporated (Kyndryl Holdings, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Hamilton, Rick A. II, Marzorati, Mauro, O'Connell, Brian M., Pickover, Clifford A., Walker, Keith R.
• Granted Patent: US 9,105,034 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Embodiments of the present invention provide an approach for enhancing computer interaction challenge-response tests (e.g., Completely Automatic Public Turing Test to Tell Computers and Humans Apart, or CAPTCHA). Furthermore, embodiments of the present invention provide an approach for introducing advertising in such challenge-response tests, such that users are presented with opportunities to learn about or reinforce brands. In a typical embodiment, when a user attempts to access content (e.g., web content), the user will be presented with a CAPTCHA test. The CAPTCHA test typically includes an advertisement (e.g., logo, label, etc.) and an associated question for the user to answer. Along these lines, the advertisement is generally selected based on the user'"'"'s demographics (e.g., interests, gender, age, etc.). If the user successfully responds to the question and/or responds within a certain amount of time, a reward can be determined (e.g., access to the content, preferred placement in a queue for computing resources, etc.). In one embodiment, a cumulative points total can be maintained for the user based on cumulative responses to CAPTCHA tests. In this embodiment, the CAPTCHA tests presented to the user can have increasing levels of difficulty with corresponding rewards.

Claims

1. A computer-implemented method for implementing CAPTCHA tests, comprising:

receiving a request to access content from a user;

providing a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement;

receiving a response to the question; and

determining a reward for the user based on the response.

2. The method of claim 1, the CAPTCHA test being selected from a CAPTCHA database based on a set of demographics associated with the user.

3. The method of claim 1, the determining comprising granting a level of access to the content for the user based on an elapsed time for the user to input the response.

4. The method of claim 1, the determining comprising granting a level of access to the content for the user based on a point level attained by the user by the response and at least one previous response.

5. The method of claim 1, the determining comprising granting a preferred queue position to the user for accessing computing resources based on the response.

6. The method of claim 1, further comprising:

receiving a subsequent request to access content from the user; and

providing an additional CAPTCHA test to the user in response to the subsequent request, the additional CAPTCHA test comprising an additional advertisement and an additional question related to the additional advertisement.

7. The method of claim 6, the additional question having a higher level of difficulty than the question.

8. A system for implementing CAPTCHA tests, comprising:

a bus;

a processor coupled to the bus; and

a memory medium coupled to the bus, the memory medium comprising instructions to;

receive a request to access content from a user;

provide a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement;

receive a response to the question; and

determine a reward for the user based on the response.

9. The system of claim 8, the CAPTCHA test being selected from a CAPTCHA database based on a set of demographics associated with the user.

10. The system of claim 8, the memory medium further comprising instructions to grant a level of access to the content for the user based on an elapsed time for the user to input the response.

11. The system of claim 8, the memory medium further comprising instructions to grant a level of access to the content for the user based on a point level attained by the user by the response and at least one previous response.

12. The system of claim 8, the memory medium further comprising instructions to grant a preferred queue position to the user for accessing computing resources based on the response.

13. The system of claim 8, the memory medium further comprising instructions to:

receive a subsequent request to access content from the user; and

provide an additional CAPTCHA test to the user in response to the subsequent request, the additional CAPTCHA test comprising an additional advertisement and an additional question related to the additional advertisement.

14. The system of claim 13, the additional question having a higher level of difficulty than the question.

15. A computer program product for implementing CAPTCHA tests, the computer program product comprising a computer readable storage media, and program instructions stored on the computer readable storage media, to:

receive a request to access content from a user;

provide a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement;

receive a response to the question; and

determine a reward for the user based on the response.

16. The computer program product of claim 15, the CAPTCHA test being selected from a CAPTCHA database based on a set of demographics associated with the user.

17. The computer program product of claim 15, further comprising program instructions stored on the at least one computer readable storage media to grant a level of access to the content for the user based on an elapsed time for the user to input the response.

18. The computer program product of claim 15, further comprising program instructions stored on the at least one computer readable storage media to grant a level of access to the content for the user based on a point level attained by the user by the response and at least one previous response.

19. The computer program product of claim 15, further comprising program instructions stored on the at least one computer readable storage media to grant a preferred queue position to the user for accessing computing resources based on the response.

20. The computer program product of claim 15, further comprising program instructions stored on the at least one computer readable storage media to:

receive a subsequent request to access content from the user; and

provide an additional CAPTCHA test to the user in response to the subsequent request, the additional CAPTCHA test comprising an additional advertisement and an additional question related to the additional advertisement.

21. The computer program product of claim 20, the additional question having a higher level of difficulty than the question.

22. A method for deploying a system for implementing CAPTCHA tests, comprising:

deploying a computer infrastructure being operable to;

receive a request to access content from a user;

provide a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement;

receive a response to the question; and

determine a reward for the user based on the response.