OPEN MOBILE MEDIA MARKETPLACE

• US 20120246012A1
• Filed: 03/24/2011
• Published: 09/27/2012
• Est. Priority Date: 03/24/2011
• Status: Abandoned Application

• Current Assignee: Ondemand IP Incorporated
• Original Assignee: Ondemand IP Incorporated
• Inventors: Gower, Nigel, Myers, Kurt
• Application Number:
  US13/071,439
• Publication Number:
  US 20120246012A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and associated methods are disclosed for implementing and sustaining an open opt-in media marketplace for cross-media advertising management using Rich Internet Applications in a cloud. This technology also provides a system and associated methods for providing collaborative data sharing and transfer among approved users and dynamically connecting from mobile and static devices to create, review, modify, and share advertising content, requests, and sales and purchases across multiple media type outlets simultaneously.

Claims

1. A method for implementing an open opt-in media marketplace for cross-media advertising management using Rich Internet Applications in a cloud and for providing collaborative data sharing and transfer among approved users and dynamically connecting from mobile and static devices, the method comprising:

providing an applications store configured as an opt-in media marketplace accessible by a user;

providing a plurality of Rich Internet Applications (RIAs) stored within and available for access from the applications store by the user, wherein a Data-Network-Application (DNA) structure configured to enable each RIA to exchange data with other RIAs, collaborate over a network with other users, and interact with other RIAs as a single business process, is embedded within each Rich Internet Application;

downloading, by the user, one of the plurality of Rich Internet Applications;

providing a data exchange engine interface storage;

maintaining, by a data exchange engine accessing the data exchange engine interface storage, a plurality of data interface mappings for the plurality of Rich Internet Applications;

providing a network knowledge engine relationship storage;

maintaining, by a network knowledge engine accessing the network knowledge engine relationship storage and configured to control the knowledge of the user'"'"'s capabilities and the user'"'"'s interaction with all of the user'"'"'s social business network partners, the user'"'"'s partnership relationships;

providing an application access engine within each Rich Internet App;

prompting the user with inviting other users to connect;

prompting the user with other Rich Internet Apps to download;

enabling automatic sharing and data transfer between users;

providing an online data sharing storage; and

storing shared online data in the online data sharing storage.

2. The method of claim 1, further comprising:

providing a central web-based repository; and

maintaining a plurality of data structures for all RIAs on the central web-based repository.

3. The method of claim 1, further comprising:

recommending one or more of the plurality of Rich Internet Applications stored within and available for access from the applications store by the user that is best optimized to accommodate and perform on the device from which the user downloads.

4. The method of claim 1, wherein the plurality of Rich Internet Applications comprises advertising applications configured to enable the user to find, manage, buy, and sell media advertising solutions.

5. The method of claim 1, wherein each of the plurality of Rich Internet Applications is adapted to link together with one or more other applications to form a complete media advertising solution.

6. The method of claim 1, further comprising:

maintaining, by the data exchange engine, the logical relationships of all the Rich Internet Applications and the data standards of how they exchange data;

updating the data interface engine when new business processes are defined and as new applications are added with previously undefined data sets;

maintaining, by the data exchange engine, all required data formatting parameters and sets a standard that enable all Rich Internet Applications to exchange data on common business processes from directly within their applications as part of a normal transaction flow;

enabling, by the data exchange engine, all RIAs to send and receive data to complete their various business processes; and

accommodating, by the data exchange engine, all the data element sets of individual business verticals and retains the knowledge of the data exchange requirements of each Rich Internet App available in each business area;

wherein the data exchange engine is embedded into each RIA and contains the data requirements and standards for that RIA to function.

7. The method of claim 1, further comprising:

maintaining, by the network knowledge engine, a network of partners for the user and maintaining what rights the other users have in the interaction process with the user;

enabling, by the network knowledge engine, each user to control with whom and how they interact to share, exchange and collaborate on business transactions between users; and

tracking, by the network knowledge engine, all other users to which the user has granted collaboration rights.

8. The method of claim 1, further comprising:

providing, by the application access engine, the core business functionality for each business process, allowing the user to select which Rich Internet Application is desired based on the business processes needed to perform;

enabling, by the application access engine, each RIA to function with specific business processes and capabilities; and

identifying, by the application access engine, for the RIA what other RIAs are complimentary to the various business processes threaded throughout the original application and dynamically binding those other RIAs into the process if they are already on the user'"'"'s device, or prompt the user to download and install those RIAs as complementary add on applications.

9. A system for implementing an open opt-in media marketplace for cross-media advertising management using Rich Internet Applications in a cloud and for providing collaborative data sharing and transfer among approved users and dynamically connecting from mobile and static devices, the system comprising:

an applications store configured as an opt-in media marketplace accessible by a user;

a plurality of Rich Internet Applications (RIAs) stored within and available for access and download from the applications store by the user, wherein a Data-Network-Application (DNA) structure configured to enable each RIA to exchange data with other RIAs, collaborate over a network with other users, and interact with other RIAs as a single business process, is embedded within each Rich Internet Application;

a data exchange engine interface storage;

a data exchange engine configured to maintain the data exchange engine interface storage and a plurality of data interface mappings for the plurality of Rich Internet Applications;

a network knowledge engine relationship storage;

a network knowledge engine configured to access the network knowledge engine relationship storage and configured to control the knowledge of the user'"'"'s capabilities, interaction with all of the user'"'"'s social business network partners, and the user'"'"'s partnership relationships;

an application access engine within each Rich Internet App, configured to prompt the user with inviting other users to connect, prompt the user with other Rich Internet Apps to download, and enable automatic sharing and data transfer between users; and

an online data sharing storage configured to store shared online data.

10. The system of claim 9, further comprising:

a central web-based repository configured to maintain a plurality of data structures for all RIAs.

11. The system of claim 9, wherein the plurality of Rich Internet Applications comprises advertising applications configured to enable the user to find, manage, buy, and sell media advertising solutions;

and wherein each of the plurality of Rich Internet Applications is adapted to link together with one or more other applications to form a complete media advertising solution.

12. The system of claim 9, wherein the data exchange engine is further configured to:

maintain the logical relationships of all the Rich Internet Applications and the data standards of how they exchange data;

update when new business processes are defined and as new applications are added with previously undefined data sets;

maintain all required data formatting parameters and sets a standard that enable all Rich Internet Applications to exchange data on common business processes from directly within their applications as part of a normal transaction flow;

enable all RIAs to send and receive data to complete their various business processes; and

accommodate all the data element sets of individual business verticals and retains the knowledge of the data exchange requirements of each Rich Internet App available in each business area; and

wherein the data exchange engine is embedded into each RIA and contains the data requirements and standards for that RIA to function.

13. The system of claim 9, wherein the network knowledge engine is further configured to:

maintain a network of partners for the user and maintaining what rights the other users have in the interaction process with the user;

enable each user to control with whom and how they interact to share, exchange and collaborate on business transactions between users; and

track all other users to which the user has granted collaboration rights.

14. The system of claim 9, wherein the application access engine is further configured to:

provide the core business functionality for each business process, allowing the user to select which Rich Internet Application is desired based on the business processes needed to perform;

enable each RIA to function with specific business processes and capabilities; and

identify for the RIA what other RIAs are complimentary to the various business processes threaded throughout the original application and dynamically binding those other RIAs into the process if they are already on the user'"'"'s device, or prompt the user to download and install those RIAs as complementary add on applications.

15. A computer readable storage medium encoded with programming for implementing an open opt-in media marketplace for cross-media advertising management using Rich Internet Applications in a cloud and for providing collaborative data sharing and transfer among approved users and dynamically connecting from mobile and static devices, the computer readable storage medium encoded with programming configured to:

provide an applications store configured as an opt-in media marketplace accessible by a user;

provide a plurality of Rich Internet Applications (RIAs) stored within and available for access from the applications store by the user, wherein a Data-Network-Application (DNA) structure configured enable each RIA to exchange data with other RIAs, collaborate over a network with other users, and interact with other RIAs as a single business process, is embedded within each Rich Internet Application;

accept a download, by the user, one of the plurality of Rich Internet Applications;

provide a data exchange engine interface storage;

maintain, by a data exchange engine to access the data exchange engine interface storage, a plurality of data interface mappings for the plurality of Rich Internet Applications;

provide a network knowledge engine relationship storage;

maintain, by a network knowledge engine to access the network knowledge engine relationship storage and configured to control the knowledge of the user'"'"'s capabilities and the user'"'"'s interaction with all of the user'"'"'s social business network partners, the user'"'"'s partnership relationships;

provide an application access engine within each Rich Internet App;

prompt the user with inviting other users to connect;

prompt the user with other Rich Internet Apps to download;

enable automatic sharing and data transfer between users;

provide an online data sharing storage; and

store shared online data in the online data sharing storage.

16. The computer readable storage medium of claim 15, wherein the data exchange engine is further configured to:

maintain the logical relationships of all the Rich Internet Applications and the data standards of how they exchange data;

update when new business processes are defined and as new applications are added with previously undefined data sets;

maintain all required data formatting parameters and sets a standard that enable all Rich Internet Applications to exchange data on common business processes from directly within their applications as part of a normal transaction flow;

enable all RIAs to send and receive data to complete their various business processes; and

accommodate all the data element sets of individual business verticals and retains the knowledge of the data exchange requirements of each Rich Internet App available in each business area; and

wherein the data exchange engine is embedded into each RIA and contains the data requirements and standards for that RIA to function.

17. The computer readable storage medium of claim 15, wherein the network knowledge engine is further configured to:

maintain a network of partners for the user and maintaining what rights the other users have in the interaction process with the user;

enable each user to control with whom and how they interact to share, exchange and collaborate on business transactions between users; and

track all other users to which the user has granted collaboration rights.

18. The computer readable storage medium of claim 15, wherein the application access engine is further configured to:

provide the core business functionality for each business process, allowing the user to select which Rich Internet Application is desired based on the business processes needed to perform;

enable each RIA to function with specific business processes and capabilities; and

identify for the RIA what other RIAs are complimentary to the various business processes threaded throughout the original application and dynamically binding those other RIAs into the process if they are already on the user'"'"'s device, or prompt the user to download and install those RIAs as complementary add on applications.

19. The computer readable storage medium of claim 15, wherein the programming is further configured to:

provide a central web-based repository; and

maintain a plurality of data structures for all RIAs on the central web-based repository.

20. The computer readable storage medium of claim 15, wherein the plurality of Rich Internet Applications comprises advertising applications configured to enable the user to find, manage, buy, and sell media advertising solutions;

and wherein each of the plurality of Rich Internet Applications is adapted to link together with one or more other applications to form a complete media advertising solution.