METHOD AND A SYSTEM FOR ANALYSING TRAFFIC ON A WEBSITE INCLUDING MULTIPLE VISITS BY THE VISITORS
First Claim
1. A method for analysing traffic on a website, the website being arranged on a server, the method comprising the steps of:
- allowing a visitor to perform a first visit on the website,monitoring navigations and/or actions performed by the visitor during the first visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for the first visit,registering an origin of the first visit, leading the visitor to the website,storing the value point score for the first visit along with the registered origin of the first visit in a storage device,categorising the stored value point score for the first visit and the origin of the first visit according to type of origin in accordance with two or more predefined categories of origin,allowing the visitor to perform one or more subsequent visit(s) on the website,for each subsequent visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for each subsequent visit, andobtaining an accumulated value point score for the visitor by adding the obtained value point scores of the first visit and each of the subsequent visit(s).
2 Assignments
0 Petitions
Accused Products
Abstract
A method and a system for analysing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a visitor to perform multiple visits on the website, and monitoring navigations and/or actions performed by the visitor during each visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for each visit. An origin of the first visit, leading the visitor to the website, is registered and categorised according to type of origin in accordance with two or more predefined categories of origin. An accumulated value point score for the visitor is obtained by adding the obtained value point scores of the first visit and each of the subsequent visit(s). Thereby the website owner obtains information regarding total value generated by the visitor during all visits and regarding what initially lead the visitor to the website. This allows the website owner to evaluate marketing campaigns and to focus and/or improve marketing efforts.
9 Citations
31 Claims
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1. A method for analysing traffic on a website, the website being arranged on a server, the method comprising the steps of:
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allowing a visitor to perform a first visit on the website, monitoring navigations and/or actions performed by the visitor during the first visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for the first visit, registering an origin of the first visit, leading the visitor to the website, storing the value point score for the first visit along with the registered origin of the first visit in a storage device, categorising the stored value point score for the first visit and the origin of the first visit according to type of origin in accordance with two or more predefined categories of origin, allowing the visitor to perform one or more subsequent visit(s) on the website, for each subsequent visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for each subsequent visit, and obtaining an accumulated value point score for the visitor by adding the obtained value point scores of the first visit and each of the subsequent visit(s). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system for analysing traffic on a website arranged on a server, the system comprising:
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a monitoring module adapted to monitor navigations and/or actions performed by a visitor during a sequence of visits on the website by said visitor, said monitoring module further being adapted to accumulate value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with the content of the website, thereby obtaining a value point score for each visit of the sequence of visits, said monitoring module further being adapted to register an origin of a first visit of said sequence of visits, leading the visitor to the website at said first visit, and said monitoring module further being adapted to add obtained value point scores of each of the visits of the sequence of visits, thereby obtaining an accumulated value point score for the visitor, a storage device for storing value point scores and/or accumulated value point scores along with registered origins of first visits, for each visitor visiting the website, and a categorising module adapted to categorise stored accumulated value point scores and origins of first visits according to type of origin in accordance with two or more predefined categories of origin. - View Dependent Claims (28, 29, 30, 31)
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Specification