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Video Object Tag Creation and Processing

  • US 20120246685A1
  • Filed: 06/07/2012
  • Published: 09/27/2012
  • Est. Priority Date: 11/30/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • presenting a video content item in a first display area, wherein the video content item includes frames in which objects are located;

    concurrently presenting, with the presentation of the video content item in the first display area, one or more of the objects that are displayed during the presentation of the video content item in a second display area, wherein each of the one or more objects persist in the second display area after the object is no longer displayed during the presentation of the video content item in the first display area;

    receiving an indication from a viewer of the video content item identifying one of the objects presented in the first display area or the second display area; and

    processing, by one or more data processors, a tag associated with the one of the objects, the tag comprising a reference to a media content item, wherein the processing comprises;

    accessing the media content item referenced by the tag; and

    presenting the media content item at least partially in the first display area or the second display area.

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