DELIVERING AD-INITIATED EMAILS TO A USER'S VISUAL EMAIL INBOX TO PROVIDE ACCESS TO CONTENT
First Claim
1. A method comprising:
- providing an email interface that includes a plurality of creatives arranged in a grid that includes a plurality of rows and a plurality of columns, each creative corresponding to a respective row and a respective column of the grid, each creative representing a respective seller from which one or more emails are received based on selection of one or more respective online advertisements by a user, each email including metadata that identifies at least one of a landing page of the seller from which the email is received or a coupon for a discount regarding at least one of a service or a product of the seller from which the email is received, each creative being based on the metadata that is included in at least one of the one or more emails from the seller that is represented by that creative; and
configuring each creative to be selectable by the user, such that selection of that creative by the user initiates access to at least one of a landing page that is identified by an email that is received from the seller that is represented by the creative or a coupon that is identified by an email that is received from the seller that is represented by the creative.
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Accused Products
Abstract
Techniques are described herein for delivering ad-initiated emails to a user'"'"'s visual email inbox to provide access to content. Ad-initiated emails are emails that are generated by an ad server in response to a user'"'"'s selection of an online advertisement that is served by the ad server. A visual email is an email that is represented using a creative. For instance, the visual email may include metadata that identifies the creative or that may be used to identify the creative. The creative may be an audio component, an image component, and/or a video component. A creative may be used to represent a single email or multiple emails. If a creative is used to represent multiple emails, selection of the creative may provide access to the various emails, information identified by the emails, and/or a list of the emails. Content may include a coupon, a file, an advertisement, etc.
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Citations
20 Claims
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1. A method comprising:
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providing an email interface that includes a plurality of creatives arranged in a grid that includes a plurality of rows and a plurality of columns, each creative corresponding to a respective row and a respective column of the grid, each creative representing a respective seller from which one or more emails are received based on selection of one or more respective online advertisements by a user, each email including metadata that identifies at least one of a landing page of the seller from which the email is received or a coupon for a discount regarding at least one of a service or a product of the seller from which the email is received, each creative being based on the metadata that is included in at least one of the one or more emails from the seller that is represented by that creative; and configuring each creative to be selectable by the user, such that selection of that creative by the user initiates access to at least one of a landing page that is identified by an email that is received from the seller that is represented by the creative or a coupon that is identified by an email that is received from the seller that is represented by the creative. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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providing an online advertisement in the context of a web page to a user, the advertisement including a selectable interface element that corresponds to an offer for a coupon from a seller; determining that the user selects the selectable interface element; and providing an email to an email account of the user in response to determining that the user selects the selectable interface element, the email including information regarding the coupon. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system comprising:
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an ad server that comprises; an ad provision module configured to provide an online advertisement regarding a seller in the context of a web page to a user, the advertisement including a selectable interface element; a determination module configured to determine whether the user selects the selectable interface element; and an email provision module configured to provide an email to an email account of the user in response to a determination that the user selects the selectable interface element, the email including metadata that identifies the seller and that indicates that the email is an ad-initiated email; a store that stores at least the online advertisement and a plurality of creatives; and an email server that comprises; an interface module configured to provide an email interface that includes the plurality of creatives arranged in a grid that includes a plurality of rows and a plurality of columns, each creative corresponding to a respective row and a respective column of the grid, the plurality of creatives including a first creative; a retrieval module configured to retrieve the first creative from the store based on the metadata identifying the seller and further based on the metadata indicating that the email is an ad-initiated email; and an access module configured to provide access to information that is identified by the email in response to selection of the first creative by the user. - View Dependent Claims (20)
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Specification