INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA
First Claim
1. A method, comprising:
- analyzing first neuro-response data obtained from a subject exposed to a first advertisement;
analyzing second neuro-response data obtained from the subject exposed to a second advertisement;
using a processor to determine a first priming characteristic associated with the first advertisement based on the first neuro-response data and to determine a second priming characteristic associated with the second advertisement based on the second neuro-response data;
selecting a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and
selecting a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic.
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Abstract
A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
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Citations
20 Claims
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1. A method, comprising:
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analyzing first neuro-response data obtained from a subject exposed to a first advertisement; analyzing second neuro-response data obtained from the subject exposed to a second advertisement; using a processor to determine a first priming characteristic associated with the first advertisement based on the first neuro-response data and to determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; selecting a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and selecting a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a processor to; analyze first neuro-response data obtained from a subject exposed to a first advertisement; analyze second neuro-response data obtained from the subject exposed to a second advertisement; determine a first priming characteristic associated with the first advertisement based on the first neuro-response data; and determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; and a selector to; select a first position from a first plurality of positions in a first advertisement break or from a second plurality of positions in a second advertisement break for placement of the first advertisement based on the first priming characteristic; and select a second position from the first plurality of positions in the first advertisement break or from the second plurality of positions in the second advertisement break for placement of the second advertisement based on the second priming characteristic. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A computer readable storage medium comprising instructions, which when executed cause a machine to at least:
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analyze first neuro-response data obtained from a subject exposed to a first advertisement; analyze second neuro-response data obtained from the subject exposed to a second advertisement; determine a first priming characteristic associated with the first advertisement based on the first neuro-response data; determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; select a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and select a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic. - View Dependent Claims (17, 18, 19, 20)
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Specification