SELECTIVE DELIVERY OF CONTENT ITEMS
First Claim
1. A method comprising:
- identifying a plurality of priority levels each associated with one or more candidate content items;
receiving a request to present a content item for an ad campaign of an entity including receiving campaign information associated with the entity;
identifying one or more targeting criteria associated with the request;
identifying one or more eligible content items from the one or more candidate content items that meet the one or more identified targeting criteria; and
serving, in response to the request, the one or more identified eligible content items based on the plurality of priority levels.
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Accused Products
Abstract
Systems, methods, and computer programs encoded on a computer-readable storage medium for allocating a minimum number of impressions to a content item in order to satisfy a delivery goal for the content item during a certain period of time are described. In some implementations, a satisfaction index (SI) for each content item can be used. The SI is a metric that reflects the degree to which a content selection service is on pace to meet a delivery goal for a content item within some period. The SI can be used to compare the number of impressions that have been allocated to the content item thus far in a period to the delivery or allocation goal for the content item in the period. A content selection service may determine scores for impression allocations based on both an estimate of value and the SI for a candidate content item in order to balance the goals of meeting delivery goals and optimizing impression inventory value.
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Citations
22 Claims
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1. A method comprising:
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identifying a plurality of priority levels each associated with one or more candidate content items; receiving a request to present a content item for an ad campaign of an entity including receiving campaign information associated with the entity; identifying one or more targeting criteria associated with the request; identifying one or more eligible content items from the one or more candidate content items that meet the one or more identified targeting criteria; and serving, in response to the request, the one or more identified eligible content items based on the plurality of priority levels. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method comprising:
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identifying one or more ad groups each associated with an ad campaign; determining a first delivery goal for each ad group; determining a second delivery goal by allocating the first delivery goal in proportion to traffic forecast; and serving one or more content items in the one or more ad groups based on the second delivery goal. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A system comprising:
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a database storing one or more candidate content items; and an optimizer configured to; identify a plurality of priority levels each associated with the one or more candidate content items; receive a request to present a content item for an ad campaign of an entity, the request including campaign information associated with the entity; identify one or more targeting criteria associated with the request; identify one or more eligible content items from the one or more candidate content items that meet the one or more identified targeting criteria; and serve, in response to the request, the one or more identified eligible content items based on the plurality of priority level.
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Specification