SYSTEMS, METHODS, NETWORK ELEMENTS AND APPLICATIONS FOR TARGETED DELIVERY OF PROMOTIONAL MATERIAL
First Claim
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1. A method for identifying promotional content for delivery to at least one mobile device, the method comprising:
- receiving a request from a mobile device for promotional content pertaining to a specified subject;
triggering access of one or more promotional content inventories including promotional content configured for delivery via the Internet based on the specified subject to identify promotional content for delivery to the mobile device; and
reformatting the identified promotional content for delivery to the mobile device in one or more messages including at least one of text and multimedia objects.
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Abstract
A method for delivering promotional content to a mobile device user is performed in response to a request from the mobile device user for promotional content pertaining to a specified subject. As part of the method, at least one keyword advertisement inventory including promotional content conventionally delivered via the Internet is accessed to identify promotional content for delivery to the mobile device user. Subsequently, the identified promotional content is reformatted for delivery to the mobile device user in one or more messages including at least one of text and multimedia objects.
5 Citations
38 Claims
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1. A method for identifying promotional content for delivery to at least one mobile device, the method comprising:
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receiving a request from a mobile device for promotional content pertaining to a specified subject; triggering access of one or more promotional content inventories including promotional content configured for delivery via the Internet based on the specified subject to identify promotional content for delivery to the mobile device; and reformatting the identified promotional content for delivery to the mobile device in one or more messages including at least one of text and multimedia objects. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system configured to identify promotional content for delivery to at least one mobile device, the system comprising:
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at least one network element configured to receive a request from a mobile device for promotional content pertaining to a specified subject; and an advertisement management system configured to access one or more promotional content inventories including promotional content configured for delivery via the Internet based on the specified subject to identify promotional content for delivery to the mobile device; wherein the at least one network element and advertisement management system cooperate to reformat the identified promotional content for delivery to the mobile device in one or more messages including at least one of text and multimedia objects. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A system configured to identify promotional content for delivery to at least one mobile device, the system comprising:
at least one network element configured to receive a request from a mobile device for promotional content pertaining to a specified subject and configured to trigger an advertisement management system to access one or more promotional content inventories including promotional content for delivery via the Internet based on the specified subject to identify promotional content for delivery to the mobile device, wherein the at least one network element is configured to cooperate with the advertisement management system to reformat the identified promotional content for delivery to the mobile device in one or more messages including at least one of text and multimedia objects.
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38. A computer readable medium comprising computer executable instructions for carrying out a method for identifying promotional content for delivery to at least one mobile device, the method comprising:
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receiving a request from a mobile device for promotional content pertaining to a specified subject; triggering access of one or more promotional content inventories including promotional content configured for delivery via the Internet based on the specified subject to identify promotional content for delivery to the mobile device; and reformatting the identified promotional content for delivery to the mobile device in one or more messages including at least one of text and multimedia objects.
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Specification