Method And Apparatus For Distributing Content
First Claim
1. An apparatus, comprising:
- a processor and a digital data storage configured to;
retrieve meta-data from a broadcast signal;
retrieve user preference information; and
determine whether to display an advertised content indicator based on the meta-data and the user preference information; and
a user interface configured to display the advertised content indicator.
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0 Petitions
Accused Products
Abstract
A targeted content distribution capability via a broadcasting mechanism is disclosed herein. The targeted content distribution capability enables the combining of meta-data with broadcast information to form the broadcast signal. The capability also enables linking the meta-data to the advertised content. By broadcasting content “by reference” instead of by the actual advertised content, receiving devices may be configured to filter content distribution requests based on any suitable criteria. For example, filtering may be based on the receiver'"'"'s supported capabilities and/or user preferences. Advantageously, a user may then retrieve advertised content targeted at the specific end user and tailored specifically to that end user'"'"'s preferences and device.
20 Citations
20 Claims
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1. An apparatus, comprising:
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a processor and a digital data storage configured to; retrieve meta-data from a broadcast signal; retrieve user preference information; and determine whether to display an advertised content indicator based on the meta-data and the user preference information; and a user interface configured to display the advertised content indicator. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus, comprising:
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a content source configured for outputting broadcast content; a meta-data source configured for outputting meta-data, the meta-data comprising a reference to advertised content; a combiner configured for combining the meta-data with the broadcast content to form a broadcast signal; and a receiver interface configured to transmit the broadcast signal. - View Dependent Claims (13, 14, 15)
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16. A method, the method comprising the steps of:
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retrieving, by a processor in cooperation with a digital data storage, meta-data from a broadcast signal; retrieving, by the processor in cooperation with the digital data storage, user preference information; determining, by the processor in cooperation with the digital data storage, whether to display an advertised content indicator based on the meta-data and the preference information; and displaying, on a user interface, the advertised content indicator. - View Dependent Claims (17, 18, 19, 20)
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Specification