SCALABLE INVENTORY PROTECTION AND OPTIMIZATION IN DISPLAY ADVERTISING
First Claim
1. A method for determining the eligibility of resources, comprising:
- receiving a query that specifies one or more constraints on one or more attributes associated with the resources;
converting the received query into a modified query that includes the specified one or more constraints and an inventory protection constraint, the inventory protection constraint configured to prevent one or more designated eligible resources from matching the modified query; and
determining a number of eligible resources for the modified query by processing a first number of resources that satisfy the modified query;
wherein the first number of resources determined to satisfy the modified query is less than a second number of resources associated with the received query.
4 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for determining the availability of resources, such as Internet advertising opportunities, are described herein. A query may be received to determine eligible resource inventory for a set of attributes and attribute values received in the query. The query may overlap with inventory that protected, and thus is desired to not be covered by the query. Accordingly, the query may be modified to include additional attributes and attribute values, or to include one or more inventory protection tags, to prevent the query from overlapping with the protected inventory. Furthermore, advertisement campaigns may be modified in a similar manner to prevent protected inventory from matching the advertisement campaigns. Still further, individual inventory items may be annotated with tags to prevent the inventory items from being associated with protected inventory defined by tags.
12 Citations
20 Claims
-
1. A method for determining the eligibility of resources, comprising:
-
receiving a query that specifies one or more constraints on one or more attributes associated with the resources; converting the received query into a modified query that includes the specified one or more constraints and an inventory protection constraint, the inventory protection constraint configured to prevent one or more designated eligible resources from matching the modified query; and determining a number of eligible resources for the modified query by processing a first number of resources that satisfy the modified query; wherein the first number of resources determined to satisfy the modified query is less than a second number of resources associated with the received query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A method for determining the eligibility of resources, comprising:
-
receiving a query that specifies one or more constraints on one or more attributes associated with the resources; converting the received query into a modified query that includes the specified one or more constraints and an inventory protection tag configured to prevent one or more designated eligible resources from matching the modified query; and determining a number of eligible resources for the modified query by processing a first number of resources that satisfy the modified query; wherein the first number of resources obtained for the modified query is less than a second number of resources associated with the received query. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification