OPTIMIZATION OF SOCIAL MEDIA ENGAGEMENT
First Claim
1. A method for optimizing social media engagement, the method comprising:
- identifying search engine optimization keywords utilized for at least one webpage;
analyzing at least one social media website to generate analytic data related to the search engine optimization keywords contained in correspondence displayed on the at least one social media website;
determining at least one web page performing well for the search engine optimization keywords; and
generating a recommendation for at least one type of social media correspondence including a link to the at least one web page.
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Accused Products
Abstract
Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed.
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Citations
20 Claims
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1. A method for optimizing social media engagement, the method comprising:
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identifying search engine optimization keywords utilized for at least one webpage; analyzing at least one social media website to generate analytic data related to the search engine optimization keywords contained in correspondence displayed on the at least one social media website; determining at least one web page performing well for the search engine optimization keywords; and generating a recommendation for at least one type of social media correspondence including a link to the at least one web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for optimizing social media, comprising:
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collecting content from a plurality of webpages by crawling at least one network; searching the content collected from the plurality of webpages to identify references to at least one keyword; analyzing the content to determine a frequency of the references to the at least one keyword associated with at least one of the plurality of webpages, the relevant references generated by users of at least one social media website; and determining at least one type of social media correspondence available for purchase from the at least one social media website based on the frequency of the references to the at least one keyword. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A system for optimizing social media, comprising:
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a deep index engine configured to crawl a plurality of webpages and to identify social media correspondence located on the plurality of webpages; an analyzing module configured to; analyze the social media correspondence to identify references to at least one keyword in the social media correspondence; and determine at least one type of social media correspondence available for purchase from at least one social media website based on the frequency of the references to the at least one keyword; and a reporting module for generating at least one report for display to a user, the report comprising a link to a portal configured to enable the purchase of the at least one type of social media correspondence. - View Dependent Claims (19, 20)
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Specification