SYSTEMS AND METHODS FOR UPDATING RICH INTERNET APPLICATIONS

• US 20120254720A1
• Filed: 03/30/2011
• Published: 10/04/2012
• Est. Priority Date: 03/30/2011
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Hamm, Chris, Lottmann, Andrew
• Granted Patent: US 9,805,135 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

Systems, computer-implemented methods, and media for updating content of a page composed of markup language in response to a triggering event method include: receiving a request that indicates a triggering event; determining the type of triggering event based on the request; determining at least one page element from amongst plural page elements of the page to be updated based on the request; generating a response to the request, the response including metadata indicating the at least one page element and the content of the at least one page element, the content of the at least one page element being composed of the markup language; and transmitting the response.

Claims

1. A method for updating content of a page composed of markup language in response to a triggering event, said method comprising:

receiving, by a computing device, a request that indicates a triggering event;

determining, by a computing device, the type of triggering event based on the request;

determining, by a computing device, at least one page element from amongst plural page elements of the page to be updated based on the request;

generating, by a computing device, a response to the request, the response including metadata indicating the at least one page element and content of the at least one page element, the content of the at least one page element being composed of the markup language; and

transmitting, by a computing device, the response.

2. The method of claim 1, wherein the markup language is HTML and the response is encoded in XML.

3. The method of claim 1, wherein the triggering event is an action occurring to the page.

4. The method of claim 3, wherein the action is a user interacting with the page.

5. The method of claim 1, further comprising transmitting a page having one or more tagged page elements.

6. The method of claim 5, wherein the page has one or more associated functions configured to generate a uniform resource locator in response to receiving a user input.

7. The method of claim 5, wherein the page has one or more associated functions configured to locally store one or more page elements and metadata indicating the one or more page elements.

8. The method of claim 5, wherein the page includes one or more place holders, and wherein one or more tagged page elements are included at the end of the page, the place holders being configured to receive one or more of the tagged page elements.

9. The method of claim 5, wherein the page is configured to defer loading of one or more of the tagged page elements.

10. The method of claim 5, wherein the page has one or more associated functions configured to determine whether a human or a bot is loading the page and, if the one or more associated functions determines a human is loading the page, defer loading of one or more of the tagged page elements.

11. The method of claim 1, wherein at least one page element determined in the request is a creative and wherein said response includes metadata indicating at least one new creative and content of the at least one new creative.

12. The method of claim 1, further comprising storing, by computing device, said triggering event in a data store.

13. A system for updating content of a page composed of markup language in response to a triggering event, said system comprising:

a non-transitory memory;

a processor coupled to the memory and configured to;

receive a request that indicates a triggering event;

determine the type of triggering event based on the request;

determine at least one page element from amongst plural page elements of the page to be updated based on the request;

generate a response to the request, the response including metadata indicating the at least one page element and content of the at least one page element, the content of the at least one page element being composed of the markup language; and

transmit the response.

14. The system of claim 13, wherein the processor is further configured to transmit a page having one or more tagged page elements.

15. The system of claim 14, wherein the page has one or more associated functions configured to generate a uniform resource locator in response to receiving a user input.

16. The system of claim 14, wherein the page has one or more associated functions configured to locally store one or more page elements and metadata indicating the one or more page elements.

17. The system of claim 14, wherein the page includes one or more place holders, and wherein one or more tagged page elements are included at the end of the page, the place holders being configured to receive one or more of the tagged page elements.

18. Computer-readable code stored on a non-transitory computer-readable medium that, when executed by one or more computing device performs a method for updating content of a page composed of markup language in response to a triggering event, said method comprising:

receiving, by a computing device, a request that indicates a triggering event;

determining, by a computing device, the type of triggering event based on the request;

determining, by a computing device, at least one page element from amongst plural page elements of the page to be updated based on the request;

generating, by a computing device, a response to the request, the response including metadata indicating the at least one page element and content of the at least one page element, the content of the at least one page element being composed of the markup language; and

transmitting, by a computing device, the response.

19. The computer readable code of claim 18, wherein at least one page element determined in the request is a creative and wherein said response includes metadata indicating at least one new creative and content of the at least one new creative.

20. The computer readable code of claim 18, the method further comprising storing, by computing device, said triggering event in a data store.