CACHING MULTIPLE VIEWS CORRESPONDING TO MULTIPLE ASPECT RATIOS

• US 20120254769A1
• Filed: 06/13/2012
• Published: 10/04/2012
• Est. Priority Date: 04/02/2010
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Howard, James Alexander, Turner, William Bedford, Blumenberg, Christopher, Williamson, Richard
• Granted Patent: US 9,111,309 B2
• Time in Patent Office: Days
• US Class Current: 715/744
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0621 Item configuration or customization

Abstract

The present technology presents targeted content, such as a targeted application, in multiple different configurations to correspond to multiple display orientations. In one example, a primary application having a view reserved to present the targeted application is configured to be presented in either a landscape or a portrait presentation format depending on the orientation of the display. The primary application is further configured to switch from either the landscape or portrait presentation format to the other presentation format when the orientation of the display is changed. Accordingly, the targeted application can be downloaded in multiple configurations so that the configuration that is appropriate for the displayed presentation format of the primary application can be presented with the reserved view.

Claims

1. A product comprising:

a non-transitory machine-readable medium; and

machine-executable instructions stored on the machine-readable medium for causing a computer to perform the method comprising;

receiving metadata from an application server describing a targeted application for display within a primary application;

downloading the targeted application in multiple configurations correlated to multiple presentation formats of the primary application; and

displaying the targeted application in the configuration that correlates to the displayed presentation format of the primary application.

2. The product of claim 1, further comprising:

switching the presentation format of the primary application; and

correspondingly displaying the targeted application in the configuration that correlates to the displayed presentation format of the primary application.

3. The product of claim 1, further comprising:

requesting a targeted application from the application server, the request specifies dimensions for which the respective configurations of the targeted application.

4. The product of claim 1, wherein each configuration of the targeted application occupies substantially the same area of the primary application.

5. The product of claim 1, wherein banner images having the same appearances as the multiple configurations of the targeted application are initially downloaded and displayed.

6. The product of claim 5, wherein the application is downloaded after the banner images, and once downloaded is presented in place of the banner images.

7. A method comprising:

requesting a targeted application from an application server;

receiving, in response to the request, metadata describing a targeted application for display within a primary application;

downloading the targeted application in multiple configurations, wherein the multiple configurations correspond to multiple presentation formats of the primary application; and

storing the targeted application in a cache specific to the primary application.

8. The method of claim 7 further comprising:

displaying the targeted application in a configuration that corresponds to a displayed presentation format of the primary application.

9. The method of claim 7, wherein the targeted application stored in the cache has at least one associated restriction regulating when the targeted application can be displayed.

10. The method of claim 9, wherein the at least one associated restriction includes at least one of a maximum life span or a maximum number of times the targeted application can be displayed.

11. The method of claim 7, wherein downloading further comprises first downloading a static view of the targeted application and then replacing the static view when the targeted application is fully downloaded.

12. The method of claim 7, wherein the multiple presentation formats of the primary application correspond to multiple different display aspect ratios.

13. The method of claim 7, wherein the multiple presentation formats include at least one of portrait and landscape.

14. A system comprising:

a communications interface configured to receive metadata describing a targeted application for display within a primary application, the metadata received in response to a request to an application server for a targeted application;

the communications interface further configured to download the targeted application in multiple configurations correlated to multiple presentation formats of the primary application; and

a processor configured to display the targeted application in a first configuration that correlates to a first displayed presentation format of the primary application.

15. The system of claim 14 further comprising:

the processor further configured to store the targeted application in a cache specific to the primary application.

16. The system of claim 14, wherein the processor is further configured to run the targeted application in a sandboxed environment.

17. The system of claim 14, wherein the processor is further configured to display the targeted application in a second configuration corresponding to a second presentation format in response to switching the presentation format of the primary application from the first presentation format to the second presentation format.

18. The system of claim 17, wherein the first presentation format is presented on a display having a portrait orientation, and the second presentation format is presented on the display having a landscape orientation.

19. The system of claim 14, wherein a percentage of display area occupied by the targeted application in the first presentation format is substantially the same as in the second presentation format.

20. The system of claim 14, wherein the request includes targeting data.