Method and System for Assessing and Measuring Emotional Intensity to a Stimulus
First Claim
1. A method for assessing the impact of non-verbal responses of a respondent to a stimulus comprising the steps of:
- presenting a reference stimulus to the respondent;
recording immediate non-verbal responses via an imaging device to said presented reference stimulus;
presenting a stimulus under test to the respondent;
recording immediate non-verbal responses via an imaging device to said presented stimulus under test;
presenting a questionnaire with questions on the stimulus under test to the respondent;
obtaining verbal responses to the questions;
transmitting the recorded image of said non-verbal responses to the reference stimulus and the stimulus under test across a communications network to an image processing unit andafter having received said images at said image processing unit automatically calculating emotion probabilities of the non-verbal responses of the respondent from said images; and
calculating an emotional intensity score derived from the emotional probabilities.
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Abstract
It is discloses a method and system for measuring and assessing the impact of non-verbal responses of a respondent to a stimulus, the method comprises the steps of presenting a reference stimulus to the respondent; recording immediate non-verbal responses via an imaging device to said presented reference stimulus; presenting a stimulus under test to the respondent; recording immediate non-verbal responses via an imaging device to said presented stimulus under test; presenting a questionnaire with questions on the stimulus under test to the respondent; obtaining verbal responses to the questions; immediately transmitting the recorded image of said non-verbal responses to the reference stimulus and the stimulus under test across a communications network to an image processing unit and after having received said images at said image processing unit automatically calculating emotion probabilities of the non-verbal responses of the respondent from said images; and calculating a emotional intensity score derived from the emotional probabilities. The method described in this invention bridges the gap between verbal self-report and autonomic non-verbal emotional response measurement methods while adding an objective and scientific analyze of non-verbal response to a stimulus.
73 Citations
30 Claims
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1. A method for assessing the impact of non-verbal responses of a respondent to a stimulus comprising the steps of:
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presenting a reference stimulus to the respondent; recording immediate non-verbal responses via an imaging device to said presented reference stimulus; presenting a stimulus under test to the respondent; recording immediate non-verbal responses via an imaging device to said presented stimulus under test; presenting a questionnaire with questions on the stimulus under test to the respondent; obtaining verbal responses to the questions; transmitting the recorded image of said non-verbal responses to the reference stimulus and the stimulus under test across a communications network to an image processing unit and after having received said images at said image processing unit automatically calculating emotion probabilities of the non-verbal responses of the respondent from said images; and calculating an emotional intensity score derived from the emotional probabilities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method for assessing the impact of non-verbal responses of a respondent to a stimulus comprising the steps of:
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presenting a reference stimulus to the respondent on a computer; presenting a stimulus under test to the respondent on a computer; recording an immediate non-verbal responses to said presented reference stimulus and stimulus under test via an imaging device connected to said computer; presenting a questionnaire with questions on the stimulus under test to the respondent on said computer; obtaining verbal responses to the questions; and
sending the verbal responses across a communications network to a data processing unit;transmitting the recorded image of said non-verbal responses across said communications network to an image processing unit and after having received said images at said image processing unit automatically calculating a distribution of probabilities of one or a combination of an emotional state, a visual attention, a demographics of the face or a posture of the non-verbal response from said images; determining a emotion intensity score from combining of said predicted classification probabilities; and
sending said predicted classification probabilities and emotion intensity score from said image processing unit to said data processing unit; andreporting an analysis of verbal responses by said determined emotion intensity score at the data processing unit. - View Dependent Claims (21, 22, 23, 24)
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25. A method for assessing the impact of non-verbal responses of a respondent to a stimulus comprising the steps of:
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presenting a reference stimulus to the respondent; presenting a stimulus under test to the respondent; recording immediate non-verbal responses via an imaging device to said presented reference stimulus and the stimulus under test; presenting a questionnaire with questions on the stimulus under test to the respondent; obtaining verbal responses to the questions; transmitting the recorded image of said non-verbal responses across a communications network to an image processing unit and after having received said images at said image processing unit calculating emotional probabilities of the non-verbal responses of the respondent by using statistical inferences of the received images; and determining an emotion intensity score from said probabilities. - View Dependent Claims (26, 27)
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28. A system for assessing the impact of non-verbal responses of a respondent to a stimulus, said system comprising
a data processing unit with a reference stimulus, a stimulus under test and questions for said stimulus to be presented to the respondent; -
an image device for recording an immediate non-verbal response of said respondent to said presented stimulus; means for transmitting the recorded image of said non-verbal response across a communications network to an image processing unit; said image processing unit comprising means for automatically calculating emotional probabilities of the non-verbal response(s) of the respondent from said images employing statistical techniques; and said data processing unit comprises means for determining and emotion intensity score from said predicted classification probabilities and means for reporting at said a data processing unit an analysis of verbal response(s) by determined emotion intensity score. - View Dependent Claims (29, 30)
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Specification