Management Of Advertisements, Electronic Commerce, And Consumer Services
First Claim
1. A computer implemented method for managing advertisements, comprising:
- providing an advertisement management platform comprising at least one processor configured to manage an advertisement distribution service for consumers;
registering one or more of said consumers with said advertisement distribution service by said advertisement management platform by creating a consumer profile for each of said one or more of said consumers, wherein said consumer profile comprises dynamic behavioral data of said each of said one or more of said consumers;
targeting advertisements to said registered one or more consumers based on said dynamic behavioral data of said registered one or more consumers through one or more of a plurality of media and communication channels by said advertisement management platform;
engaging said registered one or more consumers with said targeted advertisements based on an advertisement engagement plan of said advertisement distribution service by said advertisement management platform, wherein said advertisement engagement plan requires each of said registered one or more consumers to consume and provide a response to a predetermined number of said targeted advertisements within a predetermined time period; and
providing said registered one or more consumers with one or more incentives when said response from said each of said registered one or more consumers to one or more of said predetermined number of said targeted advertisements confirms consumption of said targeted advertisements.
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Abstract
A computer implemented method and system for managing advertisements, electronic commerce, and consumer services are provided. An advertisement management platform, provided for managing an advertisement distribution service, registers one or more consumers with the advertisement distribution service by creating a consumer profile comprising dynamic behavioral data for each of the consumers. The advertisement management platform targets advertisements to the registered consumers based on their dynamic behavioral data. The advertisement management platform engages the registered consumers with the targeted advertisements based on an advertisement engagement plan of the advertisement distribution service. The advertisement management platform provides the registered consumers with one or more incentives when a response to the targeted advertisements confirms consumption of the targeted advertisements. An electronic commerce management server is provided for managing the electronic commerce and consumer services. A mobile wallet application is provided to each of the registered consumers for electronically storing the incentives.
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Citations
23 Claims
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1. A computer implemented method for managing advertisements, comprising:
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providing an advertisement management platform comprising at least one processor configured to manage an advertisement distribution service for consumers; registering one or more of said consumers with said advertisement distribution service by said advertisement management platform by creating a consumer profile for each of said one or more of said consumers, wherein said consumer profile comprises dynamic behavioral data of said each of said one or more of said consumers; targeting advertisements to said registered one or more consumers based on said dynamic behavioral data of said registered one or more consumers through one or more of a plurality of media and communication channels by said advertisement management platform; engaging said registered one or more consumers with said targeted advertisements based on an advertisement engagement plan of said advertisement distribution service by said advertisement management platform, wherein said advertisement engagement plan requires each of said registered one or more consumers to consume and provide a response to a predetermined number of said targeted advertisements within a predetermined time period; and providing said registered one or more consumers with one or more incentives when said response from said each of said registered one or more consumers to one or more of said predetermined number of said targeted advertisements confirms consumption of said targeted advertisements. - View Dependent Claims (2)
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3. A computer implemented method for managing advertisements, electronic commerce, and consumer services, comprising:
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providing an advertisement management platform comprising at least one processor configured to manage an advertisement distribution service for consumers; providing an electronic commerce management server configured to communicate with said advertisement management platform, said electronic commerce management server comprising at least one processor configured to manage electronic commerce services and said consumer services; registering one or more of said consumers with said advertisement distribution service by said advertisement management platform by creating a consumer profile for each of said one or more of said consumers, wherein said consumer profile comprises dynamic behavioral data of said each of said one or more of said consumers; targeting advertisements to said registered one or more consumers based on said dynamic behavioral data of said registered one or more consumers through one or more of a plurality of media and communication channels by said advertisement management platform; engaging said registered one or more consumers with said targeted advertisements based on an advertisement engagement plan of said advertisement distribution service by said advertisement management platform, wherein said advertisement engagement plan requires each of said registered one or more consumers to consume and provide a response to a predetermined number of said targeted advertisements within a predetermined time period; providing said registered one or more consumers with one or more incentives when said response from said each of said registered one or more consumers to one or more of said predetermined number of said targeted advertisements confirms consumption of said targeted advertisements; and providing a mobile wallet application executable by at least one processor to said each of said registered one or more consumers for storing said one or more incentives, wherein said mobile wallet application enables exchange of said one or more incentives for retail transactions using said electronic commerce management server. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer implemented system for managing advertisements, electronic commerce, and consumer services, comprising:
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an advertisement management platform that manages an advertisement distribution service for consumers, said advertisement management platform comprising at least one processor configured to execute modules of said advertisement management platform, said modules of said advertisement management platform comprising; a registration module that registers one or more of said consumers with said advertisement distribution service by creating a consumer profile for each of said one or more of said consumers, wherein said consumer profile comprises dynamic behavioral data of said each of said one or more of said consumers; an advertisement targeting module that targets advertisements to said registered one or more consumers based on said dynamic behavioral data of said registered one or more consumers through one or more of a plurality of media and communication channels; an advertisement engagement module that engages said registered one or more consumers with said targeted advertisements based on an advertisement engagement plan of said advertisement distribution service, wherein said advertisement engagement plan requires each of said registered one or more consumers to consume and provide a response to a predetermined number of said targeted advertisements within a predetermined time period; and an incentivizing module that provides said registered one or more consumers with one or more incentives when said response from said each of said registered one or more consumers to one or more of said predetermined number of said targeted advertisements confirms consumption of said targeted advertisements; and a mobile wallet application executable by at least one processor, said mobile wallet application configured to communicate with said advertisement management platform, wherein said mobile wallet application is provided to said each of said registered one or more consumers for storing said one or more incentives, wherein said mobile wallet application enables exchange of said one or more incentives for retail transactions. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A computer program product comprising a non-transitory computer readable storage medium, said non-transitory computer readable storage medium storing computer program codes that comprise instructions executable by at least one processor, said computer program codes comprising:
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a first computer program code for registering one or more consumers with an advertisement distribution service by creating a consumer profile for each of said one or more consumers, wherein said consumer profile comprises dynamic behavioral data of said each of said one or more consumers; a second computer program code for targeting advertisements to said registered one or more consumers based on said dynamic behavioral data of said registered one or more consumers through one or more of a plurality of media and communication channels; a third computer program code for engaging said registered one or more consumers with said targeted advertisements based on an advertisement engagement plan of said advertisement distribution service, wherein said advertisement engagement plan requires each of said registered one or more consumers to consume and provide a response to a predetermined number of said targeted advertisements within a predetermined time period; a fourth computer program code for providing said registered one or more consumers with one or more incentives when said response from said each of said registered one or more consumers to one or more of said predetermined number of said targeted advertisements confirms consumption of said targeted advertisements; and a fifth computer program code for enabling exchange of said one or more incentives stored in a mobile wallet application for retail transactions using an electronic commerce management server.
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Specification