METHODS AND SYSTEMS FOR MERCHANT-CENTRIC PROMOTION GENERATION AND TARGETED PUBLISHING
First Claim
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1. A computer-implemented method for delivering an offer to a consumer, the method comprising the steps of:
- providing electronic access to a promotions server on which computer-executable instructions are stored, that, when executed, allow a merchant to design and distribute an offer to consumers, wherein designing the offer comprises;
selecting, by the merchant, one or more offer parameters and one or more offer delivery outlets; and
wherein distributing the offer comprises;
effecting the transmission of the offer to one or more consumers and receiving, from a subset of the one or more consumers, acceptance of the offer.
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Abstract
A platform and methodology facilitates the design, execution and tracking of Internet-based retail promotions by the merchant offering the promotion. An integrated set of promotion tools (collectively, a platform) are provided to merchants that allow the merchant to create virtually any type of promotion, with any restrictions, limitations and level of discount as determined by the merchant. The promotion is distributed using any specified distribution channel or channels to any desired segment of consumers. The consumers may then “purchase” the promotion or otherwise interact with the merchant either on line or in-store.
32 Citations
15 Claims
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1. A computer-implemented method for delivering an offer to a consumer, the method comprising the steps of:
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providing electronic access to a promotions server on which computer-executable instructions are stored, that, when executed, allow a merchant to design and distribute an offer to consumers, wherein designing the offer comprises; selecting, by the merchant, one or more offer parameters and one or more offer delivery outlets; and wherein distributing the offer comprises; effecting the transmission of the offer to one or more consumers and receiving, from a subset of the one or more consumers, acceptance of the offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for delivering an offer to a consumer, the system comprising:
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a processor for executing computer-executable instructions; and a memory for storing computer-executable instructions, that when executed by the processor provides access to a promotions server on which a merchant designs and distributes an offer to consumers, wherein designing the offer comprises selecting, by the merchant (a) one or more offer parameters and (b) one or more offer delivery outlets and wherein distributing the offer comprises (i) effecting the transmission of the offer to one or more consumers and (ii) receiving, from a subset of the one or more consumers, acceptance of the offer. - View Dependent Claims (12, 13, 14, 15)
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Specification